Manager, Digital Marketing (Off Premise)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The primary purpose of this position is to lead the marketing strategy, planning, execution, and growth for both our third party and first party delivery channels at Taco Bell alongside the Head of Delivery.

This role will be responsible for driving sales, awareness, and consideration of Taco Bell Delivery by leveraging insights, customer data, and innovation. We are seeking a Senior Digital Brand Manager to oversee delivery, who is a results-oriented, organized, has wholistic vision and is a strategic thought leader who can lead a team. This role will also contribute to Taco Bell’s success by supporting the loyalty strategy that will enhance customer relationships with our most engaged customers and delivery company value.

The Day-to-Day:

Drive Digital Sales Growth via Delivery Occasions

• This role will be responsible for increasing the growth and profitability of both the first and third-party delivery business.
• This role will support increasing the growth and profitability of Taco Bell’s loyalty program.
• Lead the team on the first and third party delivery strategy for promotions, innovation, products, and communications to increase sales, awareness and consideration of Taco Bell Delivery.
• Oversee the co-marketing budgets for each aggregator and brief what is to be used for media, promotions, or branded partnership opportunities.
• Lead the team on creation, budgeting, reporting, communications, implementation, and results of first party and third party aggregator delivery promotions
• Design, develop and deliver Taco Bell’s approach to the generation, testing, and validation of digital products that drive delivery adoption and support Taco Bell’s overarching marketing strategy
• Manage and develop the Senior Associate Manager tasked with 3P delivery by providing support, coaching, training, encouragement, and leadership.

Is This You?

• Bachelor's Degree required in Marketing or Business or other related field
• 8+ years of marketing experience with 3-5 years’ experience in Digital Product, Digital Experience (including but not limited to Digitally enabled Delivery) and / or Brand Marketing
• Must have experience working with Delivery Partners such as UberEats, DoorDash, and other parties, etc.
• Experience in multi-channel retail industry and / or franchised business a plus 
• Strong strategic thinking and storytelling abilities to drive transformational change across the organization
• Working understanding of A/B Testing and development of dynamic creative to support a rapid testing agenda
• Experience working with cross functional teams to develop product ideas, test concepts, build profitable sales programs to support the products, and interpret sales analysis/data to leverage for future projects
• Strong influence and collaboration skills are a must to navigate a highly matrixed organization
• Demonstrated leadership, project management, and planning skills
• Self-motivated with a strong drive for results and intellectual curiosity

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation pe