Visual & Marketing Coordinator

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Summary:

The Visual & Marketing Coordinator is responsible for supporting the development of the marketing, visual strategy and implementation for all retail brands in PEI. The Visual & Marketing Coordinator supports store visuals, marketing implementation, training, and new store openings. This position requires approximately 20% or more travel time to stores.

 

Key Responsibilities:

• Understand the overall merchandising and visual direction of the Perry Ellis, Original Penguin and Cubavera brands to help maintain visual standards and ensure the brands are consistently represented across all stores.
• Partner with Buying and Planning teams for the creation and execution of merchandising guidelines for field teams.
• Assist in the creation, roll-out and updates of a Brand Standards manual.
• Assist in the design of seasonal merchandising directives for stores using designated software tools.
• Provide visual guidelines for stores to execute floor sets, eye-catching merchandising displays, and merchandising solutions to improve the customers' shopping experience.
• Partner with internal business partners and third party vendors for the production of visual and merchandising assets to support the business.
• Work closely with our Creative team to request and distribute promotional assets across retail channels.
• Assist the Retail team as needed with any special visual, merchandising, and communications projects.
• Communicate key product information that is vital to the successful execution of merchandising guidelines.
• Support store openings as needed (merchandising, planning floor sets, creating marketing assets, etc.).
• Visit stores as needed to merchandise products and assist in the execution of seasonal floor sets.
• Assist in gathering and maintaining visual and marketing data from the store.
• Adhere to Human Resources standards following general practices.
• Be receptive to feedback and foster dialogue around solutions.
• Lead by taking calculated risks and manage through change and adversity.
• Maintain confidentiality and meet own commitments.

 

Qualifications:

• 2 years visual and marketing retail experience
• Bachelors degree in related field preferred
• Ability to travel 20% or more to stores
• Proficient in Google Suite (Sheets, Docs, and Slides) 
• English/Spanish preferred

 

Personal Attributes:

• Organization: ability to organize, delegate, prioritize, meet deadlines, and hold the team accountable and follow-up on all activities within the area.
• Leadership: proven ability to challenge and motivate management and store teams in an atmosphere of mutual respect, by supporting PEI core values and providing strong leadership to staff, and creating a positive work environment. Displays a positive attitude with regard to the company and company objectives.
• Communication: demonstration of strong verbal and written communication skills to corporate and stores; ability to express and logically articulate point of view while reinforcing company initiatives and values.
• Business Analysis: ability to analyze business trends.
• Merchandising: knowledge of visual presentation standards and fashion trends.
• Market Knowledge: ability to conduct research to analyze competitive landscape, market trends and customer behavior, share information with corporate partners and be able to influence PEI business to stay relevant in the industry with visual and marketing trends.

 

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or har