Senior Manager of Samsung Members/Community Management

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

As a company that believes in openness and collaboration, community is critical to our success.  Within Marketing, we work with industry leaders and brands, not only to reach and communicate with our target audiences, but to accelerate joint innovation and shared value creation with like-minded people and partners.

For Samsung, the US plays a critical role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives.

The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors – which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine.

This role has clear objectives:

• Re-shape Samsung’s presence in the US – making us the #1 choice in mobile, by

• Engaging with our most loyal fans and communities, that also

• Helps our consumers maximize their Samsung product and services experiences

In this role, you’ll be responsible for managing one of our most important communities – Samsung Members.  Members represent the most engaged Samsung owners who help evangelize and celebrate our innovation – helping other consumers understand and optimize their use of our products.

This role is a mix of:

• Strategy: Owning the overarching Samsung Members strategy and activation roadmap in the US including programs that engage and drive product/brand awareness with our loyalists

• Community Management: Engaging and growing 1000’s of Samsung Members who invest time in helping others get the most from their Samsung products, as well as broader community engagement and conversation

• Owner Support/Education: Delivering compelling educational and informative programs that help Samsung owners understand and maximize their own products (NOTE: This is not a role executing customer support, however you will need to work closely with our Samsung Care team to ensure that customer concerns and issues are handled in a best-in-class manner and build the in-app experience that enables other customers who have similar issues/challenges/feedback get to see solutions)

• Content Development: Working across the breadth of Samsung teams (e.g. Samsung Members themselves, #TeamGalaxy Influencers, Samsung-produced content, Content from our Organic Social community) to develop, curate and deliver compelling content to the owner community (e.g. “How To” videos)

Although this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance on how to manage and maximize our Samsung Members community  and will need to act with confidence and strong leadership.

You’ll be working heavily with Samsung’s internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification and best-practice knowledge sharing.  

This role will report directly to the Head of Mobile Marketing Social/Community as part of the Mobile Marketing organization.

• Cultivate, Support and Engage with Samsung Members to drive a sense of community, brand pride and support from Samsung

• Develop content creation guidelines, best practices and guideb