Commercial Analyst Lead

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology and customer-first approach ensure people can access the best professionals for any job, while our 230+ strong team is dedicated to delivering an outstanding experience every step of the way. In 2024, we were proud to be recognised in the Sunday Times Best Places to Work.

As a scale-up backed by leading private equity firm EMK Capital, Bark offers the energy and agility of a start-up combined with the stability and resources of an established business. Joining Bark means being part of a high-growth journey with plenty of opportunity to learn, contribute, and make a real impact.

About the Role

We are looking for an experienced, commercially driven lead analyst to play a pivotal role in driving Bark’s growth and profitability. As Commercial Analyst Lead, you will be a senior individual contributor at the heart of the business, owning performance outcomes and ensuring data-driven decision-making across categories and markets.

You will combine strong analytical capability with commercial judgement, taking accountability for identifying opportunities, optimising performance, and driving profitability. In addition, you will have line management responsibility for junior commercial analysts, supporting their development while ensuring high-quality analysis and delivery across the team.

Reporting into senior commercial leadership, this is a highly visible role working closely with Sales, Marketing, Product, and Finance, with real influence over how Bark prioritises growth and investment.

Responsibilities

• Optimise commercial performance across categories, with impact on revenue, margin, and profitability outcomes

• Develop, evaluate, and execute strategies to grow existing categories and successfully launch new ones

• Identify and size growth opportunities, trade-offs, and risks, making clear recommendations grounded in data and commercial insight

• Partner closely with performance marketing and sales teams to analyse Buyer and Seller acquisition economics, conversion funnels, and lifetime value

• Lead pricing, category question design, and monetisation strategy, balancing conversion, revenue per conversion, and long-term profitability

• Continuously test, evaluate, and refine commercial levers to maximise sustainable profit, while remaining responsive to customer and marketplace feedback

• Produce high-impact commercial analysis and insights that inform senior decision-making across the business

• Proactively surface performance issues and opportunities, rather than responding only to ad-hoc requests

• Line manage and mentor junior commercial analysts, setting clear objectives, reviewing output quality, and supporting their professional development

• Take ownership of end-to-end commercial projects, from problem definition through to execution and impact measurement

• Maintain a deep understanding of Bark’s competitive landscape, including pricing, propositions, and business models

Required Skills and Experience

• Strong numerical and analytical capability, with a proven ability to use data to drive commercial strategy and profitability

• Advanced experience using Excel or Google Sheets, including complex formulas, pivot tables, and financial or commercial modelling

• Demonstrated commercial judgement, with experience balancing growth, conversion, and profitability trade-offs

• Ability to operate autonomously, prioritising high-impact initiatives in a fast-paced, ambiguous environment

• Confident communicator, able to influence stakeholders across Sales, Marketing, Product, and senior leadership

• Experience owning performance metrics and being accountable for commercial outcomes

• Structured, detail-oriented approach, with the ability to zoom out to strategic implications

• Experience managing or mentoring junior team members, or a clear readiness to step into a line management role

Bonus!

• Experience in a marketplace, SaaS, or digital platform business

• Exposure to performance marketing economics, pricing strategy, or revenue optimisation

• Experience working with dashboards or dat