Key Account Marketing Manager

Company Description

The Key Account Marketing Manager – Limited Service Restaurants (LSR) implements Red Bull’s strategy and drives performance across key emerging segments, including coffee and quick-service. This role connects commercial execution with marketing innovation, driving both sales growth and brand relevance within these channels.

As part of the On-Premise Marketing organization, the Marketing Manager turns commercial objectives into brand-building programs, shaping Red Bull’s presence along the entire path to purchase—from digital activations to in-store visibility and occasion-based marketing. The position combines strategic account leadership, data-driven business management, and creative marketing integration to help ensure that Red Bull remains the most visible and preferred energy drink brand in the LSR space.

The key responsibilities of this position are to:

Lead the development and execution of strategic marketing programs across emerging partners within the Limited Service segment.

Translate On-Premise and Brand Marketing strategies into scalable, high-impact programs tailored to the Limited Service Restaurant (LSR) consumer.

Develop integrated marketing strategies that increase Red Bull’s distribution, visibility, and consumer demand across national partners and throughout the segment.

Serve as the primary marketing representative in customer meetings and planning sessions.

Job Description

CREATE NATIONAL PROGRAMMING THAT ALIGNS WITH DEPARTMENT PRIORITIES

Identifies key on-premise trends and opportunities and develops innovative marketing solutions.

Integrates on-premise strategy with marketing initiatives to enable large-scale activation.

Strategically aligns relevant national accounts with key marketing opportunities.

Ensures that programs support the objectives of winning new business, driving demand, increasing relevance in key consumption occasions (e.g., socializing, at work, studying, gaming), and expanding execution within accounts.

DRIVE STRATEGY INTO ACTIONS

Understands the key account landscape and how to apply marketing tactics to meet both customer and Red Bull needs.

Collaborates with key cross-functional stakeholders.

Develops and implements year-round strategy within key account customers through joint business planning and segment programming.

Communicates strategy effectively to the key account sales team to ensure understanding and adoption.

LEVERAGE RED BULL'S MARKETING CAPABILITIES TO WIN NEW BUSINESS

Strategically position and negotiate the use and leverage of Red Bull brand assets and properties.

Identify the appropriate marketing mix to align with prospective customers’ priorities.

Understand customer needs and align them with Red Bull’s brand and On-Premise strategic priorities.

Deliver impactful presentations to establish credibility with prospective customer decision-makers.

Collaborate with the Trade Marketing Manager to develop and implement creative trade solutions that capture decision-makers’ attention and convert interest into initial meetings.

BUILD THE BRAND IN THE ON PREMISE CHANNEL

Understands and upholds brand standards across all activations.

Strategically integrates the national brand activation calendar into on-premise activities.

Coordinates with the On-Premise Trade Marketing Manager on the development and delivery of in-store and digital POS materials.

Coordinates with the On-Premise Trade and Brand Marketing teams to develop account messaging strategies that align with company initiatives.

Works cross-functionally to protect Red Bull’s brand equity in all activations.

REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS

Serve as the expert on Red Bull marketing opportunities, programs, and initiatives for customer partners.

Collaborate with marketing counterparts (e.g., Sports, Gaming, Culture, Brand) to integrate programming across accounts.

Understand customer needs and ensure alignment with Red Bull brand and On Premise strategic priorities.

Represent the brand in a professional and impactful manner to drive business opportunities.

ENSURE A RETURN ON INVESTMENTS OF RESOURCES AND EFFORTS

Serve as a key stakeholder in the business planning process for the On-Premise Channel.

Identify the business case and develop the rationale to inform programming decisions.

Design and execute effective test initiatives.

Assume responsibility for budget management for the On-Premise Marketing team.

Establish clear KPIs prior to program launch.

Lead the after-action review process to gather insights for future programming.

ENSURE GREAT PEOPLE, GREAT PLANS, AND QUALITY E