CRO & Personalization Manager

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Please take a look at remote.com/handbook to learn more about our culture and what it is like to work here. Not only do we encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply, but we prioritize a sense of belonging. You can check out independent reviews by other candidates on Glassdoor or look up the results of our candidate surveys to see how others feel about working and interviewing here.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you

Remote is a rapidly growing SaaS market leader with a sophisticated understanding of the power of personalization and CRO. We have the traffic and tool set to enable an elite performer to drive impactful and lasting success.

This role will give you the opportunity to set up and run your own program, with the ability to develop strategy and manage execution – the ideal opportunity to build and grow alongside the rapid growth trajectory of the business.

What you bring

• Experience or a compelling track record managing a web personalization program
• Must have experience managing CRO for either B2B or ecommerce sites in a fast-growth environment, either in-house or agency-side
• Multiple years of experience collaborating with cross-functional stakeholders to manage resources and influence positive change across Web, Marketing, Design, Localization, Email/CRM, and Sales teams
• Deep understanding of experimentation and testing methodologies, with the proven ability to run multiple A/B and multivariate tests concurrently – and to implement changes based on the resulting insights
• Must be able to manage end-to-end testing process including hypothesis setting, test design, goal-setting, execution, analysis, reporting, and resulting implementation based on learnings
• Accomplished project manager capable of implementing and iterating to achieve data-drive success within tight timelines
• Demonstrated ability to pinpoint opportunities to improve web experiences, apply conversion rate optimization techniques, and drive sustained improvements across a high-traffic site
• Exceptional attention to detail required to ensure accurate implementation, alongside strong communication skills
• Strong mastery of analytical and optimization tools
• Sound understanding of UX, content marketing strategy, SEO, and email/CRM principles
• Ability to translate brand messaging into consistent and high-converting web experiences
• Passion to stay informed about competitor strategies and industry benchmarks, alongside the ability to proactively identify opportunities and outperform competitors
• Experience working asynchronously within a global team is a huge advantage

Key Responsibilities 

• Work within an experienced Content & SEO team who are driven by data, hungry to succeed, and passionate about helping each other learn and develop
• Have the chance to build and implement a strategic personalization program, leveraging your CRO knowledge to build tailored web experiences across remote.com for multiple personas and segments
• Work cross-functionally with the strong support of an expert team of high-caliber digital marketing professionals, working alongside our Brand Design, Growth Engineering, Localization, and Performance Marketing teams
• Work autonomously with both the guidance of senior leaders and the efficiency of asynchronous work practices to ensure you can work to maximize output rather than time spent at desk
• You will have access to a strong tech stack with market-leading testing tools, and a supporting Marketing Operations team to help you track and analyze performance

Practicals

• You'll report to: Manager, Content Production
• Direct reports: None
• Team: Content & SEO