Manager, Consumer Insights

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be! 

About this Job:

Disrupting the marketplace more than 30 years ago, CarMax became the largest used car retailer in the US. However, our goals as a company aren’t just to be the best in the industry but a leading retailer across all industries. As a Consumer Insights Manager, you’ll play a key part in driving CarMax’s success as a customer-centric company by helping the organization:

• Further understand how consumers shop for and sell cars
• Improve the customer experience across channels
• Better convert customers into buyers & sellers
• Develop and enhance strategies that meet evolving consumer needs

This role will provide the opportunity to apply strategic thinking, problem solving, market research methodologies, and data analytics to unique and complex problems.

This individual will be a leader within the CarMax marketing team, informing, persuading, influencing, and supporting consumer-driven initiatives within marketing and beyond.

 

What you will do – Essential Responsibilities:

• Design and lead research & analysis initiatives, utilizing in-depth knowledge of CarMax’s business and market research expertise
• Analyze research findings, both qualitative and quantitative data, and translate results into clear and useful business insights
• Act as a subject matter expert for customer and survey data, consulting with stakeholders on strategic opportunities and priorities
• Create and distribute customer experience-focused reporting to influence strategic decision-making
• Partner both within the team and cross-functionally to make recommendations, influence change, and inform strategies and decision-making
• Partner with and lead relationships with research vendors for specific initiatives and projects
• Supervise other team members on projects and business objectives, providing tactical guidance and performance-based feedback to support their development

What we offer:

• Career Progression: CarMax will invest heavily in your growth and development. Focusing on results rather than tenure, CarMax has many career opportunities for internal progression at a fast-growing, best-of-breed company.
• Best in class training opportunities: CarMax offers hands-on training, focusing on areas such as Statistics and Test Design, Communication and Influence, and SQL. Our community is also committed to your success, offering knowledge and support along every step of the journey.
• Unique community: We pride ourselves on offering a great company culture with great work-life balance and a diverse community. CarMax has been named one of the ‘100 Best Places to Work’ by FORTUNE magazine each year since 2005 and was recognized recently by FlexJobs & Forbes as a top company for millennials seeking work-life balance.
• Competitive benefits: CarMax offers highly competitive benefits including but not limited to: Flexible time away, work-life balance, employee stock purchase, 401k matching, company-sponsored healthcare 

Qualifications and Requirements

• Four-year degree in an analytical field and/or the social sciences
• 5+ years of relevant experience in customer analytics and/or research
• Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
• Experience with qualitative and quantitative research methods, including:
• Survey design
• Consumer focus group and IDI design and moderation
• Statistical techniques including regression and multivariate analysis
• Excellent verbal, written and interpersonal skills
• Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
• Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
• Experience with MS Excel, MS PowerPoint, relational databases
• Experience with survey platforms such as Qualtrics and BI tools such as Tableau is a plus
• Willingness to travel periodically for project work 

Work Location and Arrangement: This role will be based out of the CarMax