Location: Americas

Hi there!

We’re seeking a Sr. Manager, Video Growth to supercharge our video marketing program at Zapier. In this role, you'll develop a comprehensive video marketing strategy, chart the course for our YouTube channel's development and expansion, and lead a dedicated team in boosting brand visibility, customer engagement, and adoption.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You:

• You have a minimum of 6–8 years of experience in video marketing or a related field, with a focus on content strategy, audience development, and distribution.

• You have 3+ years experience managing a team of high-performing in-house video marketers.

• You have a proven track record in developing and executing successful video content strategies that drive user growth and engagement.

• You have built a content creation program

• You possess a deep understanding of digital video platforms, particularly YouTube, and are knowledgeable about SEO best practices.

• You understand how to tie video performance to business goals. Growing our audience will be a key metric, but success looks like attracting qualified viewers and inspiring them to expand their use of automation.

• You demonstrate an analytical mindset and are experienced in using data to guide decision-making.

• You have strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.

• You have excellent communication and collaboration skills.

Things You’ll Do:

• Develop and implement a comprehensive video marketing strategy to enhance brand awareness, user engagement, and conversion rates.

• Work with the team to produce video content (YouTube and short-form social videos) in alignment with our marketing objectives.

• Collaborate closely with the blog team to develop parallel content streams.

• Design and oversee a video influencer program with creators whose audiences would benefit from content about automation, AI, and Zapier

• Lead with empathy, coaching a team of senior ICs helping to develop their career paths and skillsets in video marketing

• Leverage data-driven insights to evaluate and optimize the performance of video content and marketing strategies.

• Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes.

• Stay current with emerging trends in video content and marketing and maintain a deep understanding of best practices for YouTube content creation and optimization.

• Develop, communicate, and implement a comprehensive growth strategy for our YouTube properties, including a detailed audience development strategy.

• Partner with our Head of SEO to apply search and keyword strategies to improve video discoverability on YouTube and on SERPs.

• Provide best practice guidelines for the creation of optimized videos, titles, thumbnails, and descriptions to channel managers.

• Streamline the operational processes of the video team to enhance performance and velocity, prioritizing rapid launch and subsequent iteration.

• Monitor competitor activity and industry trends to inform strategic decisions.

• Collaborate with cross-functional teams, including Product, Sales, and Customer Support, to maintain a consistent brand narrative across all video content.

How to Apply

At Zapier, we believe that diverse perspectives and