Senior Manager, Communications (Technology)

Senior Manager, Communications (Technology)

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

As part of the Communications team at Lennar, the Senior Manager, Communications (Technology) is responsible for supporting internal and external communications initiatives for Lennar Technology Group (LTG). The role would lead communications strategy and execution that helps inform key internal and external stakeholders about Lennar’s technology and innovation-related initiatives and positions the Company as a technology-driven homebuilder. The role reports to the Director of Internal Communications and will work closely with members of the team across the Lennar Technology Group, PR, project management, content and creative. 

Summary of Position

We are looking for a Senior Manager, Communications (Technology) responsible for overseeing Lennar's communication strategies aligned with LTG’s objectives. This role includes creating content, managing both internal and external communication channels, media relations, project planning, coordinating with various stakeholders, crisis management, ongoing tracking and reporting across various communications channels and programs.

Your Responsibilities on the Team

• Create engaging and informative content on technology-related topics, ensuring alignment with our Company’s tech advancements, innovation and initiatives.

• Develop and implement communication strategies that support and enhance our technology objectives, increasing visibility and understanding among stakeholders.

• Manage internal and external communication channels, ensuring clear and consistent messaging across all platforms related to technology projects.

• Coordinate with technology teams, stakeholders, and media outlets to promote and disseminate information effectively.

• Craft communications strategies for product launches, company-wide software updates and transitions, innovative tech practices, and similar activities.

• Partner with CTO and technology leadership team to identify key projects and communications initiatives throughout the year.

• Oversee the creation of content for technology-focused platforms, maintaining a strong brand voice and technical accuracy.

• Build thought leadership and brand awareness for Lennar as a leader in infusing technology into homebuilding and a place where tech talent can thrive, through internal and external communications, speaking engagements, and media opportunities.

• Monitor and measure the impact of communication activities, utilizing analytics to refine and optimize strategies.

• Partner with talent acquisition and employer brand teams to position Lennar as a leading hirer of tech talent in South Florida.

• Address and manage technology-related communication issues or risks, preparing strategies to mitigate any potential crises.

Your Toolbox

• Bachelor’s degree in communications, public relations, journalism, or a related field.

• 7+ years of experience in-house or on the agency side, working with tech clients or teams.

• An understanding of the technology landscape and a curiosity for and knowledge about advancements in tech, including AI, machine learning and other key trends.

• Excellent written and verbal communication skills, with a knack for clear and effective storytelling.

• Ability to synthesize and translate complex IT concepts into simpler terms that can be understood by a non-technical audience.

• Creativity and analytical thinking to devise innovative communication strategies.

• Strong project management skills, capable of leading projects from conception through to completion.

• Teamwork skills, working collaboratively with various departments to achieve communication goals.

• Digital proficiency in communication tools and software, including Asana (or similar project management tool) and Microsoft Office.

Physical & Office/Site Presence Requirements

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend,