Vice President, Digital Influence, CX

<p>DeVries is looking for a senior digital leader who sits at the intersection of influencer marketing, paid strategy, and client experience. This VP will be responsible for running the account end‑to‑end — serving as the main client contact, leading the day‑to‑day relationship, and ensuring all workstreams ladder up to brand and business goals. They will oversee all earned, social, and influencer programs while connecting the dots across teams to ensure strategy is cohesive and impactful.&nbsp; This role is based in our New York Office, hybrid.&nbsp;</p> <p>The VP will own full-funnel influencer programs—ensuring they are architected from the start with paid amplification in mind—while serving as a trusted client advisor and driving measurable business impact. The ideal candidate brings fluency in both the creator economy and paid media best practices, understanding how organic influence and paid distribution work together to maximize reach, efficiency, and conversion.</p> <p><strong>KEY RESPONSIBILITIES</strong></p> <p><strong>Influencer Strategy &amp; Execution</strong></p> <ul> <li>Lead full-funnel influencer programs spanning awareness, engagement, and conversion—including celebrity, creator, and ambassador partnerships across all major social platforms</li> <li>Identify, negotiate, and manage influencer talent across tiers, channels, categories, and niches; navigate contracting and FTC compliance</li> <li>Architect influencer programs with paid amplification built in from the brief—partnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategies</li> <li>Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations</li> </ul> <p><strong>Client Experience &amp; Strategic Counsel</strong></p> <ul> <li>Serve as the senior day-to-day client partner—providing proactive strategic counsel, adapting to executive audiences, and driving organic account growth</li> <li>Oversee integration of all account work across earned media, influencer, social, and traditional channels into cohesive, measurable campaigns</li> <li>Define KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholders</li> <li>Educate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurement</li> </ul> <p><strong>Team Leadership &amp; Business Development</strong></p> <ul> <li>Directly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth</li> <li>Lead and contribute to n