Channel Director, Sales

About Flywheel 

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity 

We are seeking a strategic and results-driven Channel Director to join our Channel Team within the Commercial Division. This individual will serve as the commercial owner for a defined line of business — specifically, Retail and Media Services — and will be responsible for driving revenue growth, shaping strategy, and championing the go-to-market approach across both retail and media channels. 

This role requires a blend of commercial acumen, analytical thinking, operational rigor, cross-functional collaboration, and exceptional communication skills. The ideal candidate will be able to distill complex concepts into clear, compelling narratives and confidently speak to eCommerce strategy, retail media, and client challenges across both channels. They will play a critical role in internal enablement and external client engagement, positioning Flywheel’s capabilities to drive measurable business outcomes for our clients. 

What You Will Do: 

Channel Ownership & Strategy 

• Serve as the primary revenue leader for Flywheel’s Retail channel (Amazon, Walmart, Target). 

• Drive revenue growth through strategic planning, performance forecasting, and ongoing optimization. 

• Own and communicate a clear point of view on how to win within the retail ecosystem. 

Market & Client Expertise 

• Maintain expert-level understanding of client needs, market dynamics, and emerging trends. 

• Translate insights into actionable strategies that align Flywheel’s offerings with client business objectives. 

Strategic Consulting & Storytelling 

• Act as a consultative partner to sales and client teams by contributing channel-specific insights and solutions. 

• Build and deliver compelling narratives and proof points that reinforce the value of Flywheel’s capabilities. 

End-to-End Business Planning 

• Partner with cross-functional teams to develop robust commercial plans and go-to-market strategies. 

• Lead or support opportunity scoping, proposal development, and strategic presentations for clients and prospects. 

Cross-Functional Collaboration 

• Work closely with Sales, Product, and Marketing to ensure alignment on priorities and execution. 

• Ensure the sales organization remains focused and equipped to drive retail channel growth. 

Thought Leadership 

• Stay abreast of industry trends and macroeconomic factors impacting the retail channel. 

• Deliver timely insights and recommendations to internal stakeholders and clients. 

 

Who You Are: 

• Proven experience leading eCommerce businesses (retail or media), preferably within an agency, brand, or retailer environment. 

• Strong storytelling abilities, with a proven ability to craft compelling narratives that clearly articulate Flywheel’s differentiated value to prospects and clients. 

• Demonstrated success managing external partnerships to achieve business growth and mutual value. 

• Exceptional attention to detail, with the ability to manage multiple priorities and execute with excellence. 

• Strong communication skills—both verbal and written—with a passion for solving client challenges. 

• Proactive, solution-oriented approach; thrives in ambiguity and adapts quickly to chang