Marketing Specialist - Digital & Social Media

Marketing Specialist (Redwood City, CA)

*** We do not sponsor employment/work visas at this time, if you need sponsorship now or in the future, unfortunately, your application will not be considered ***

Job Overview:
As a key member of the marketing team, you will drive Provident’s digital presence and engagement by managing social media, website content, SEO, and digital marketing initiatives. This role requires a strategic and hands-on marketer who can develop compelling social media campaigns, maintain accurate and engaging web content, optimize search performance, and deliver measurable results across multiple channels. Collaboration with internal teams and external partners is essential to ensure cohesive brand messaging and a seamless member experience.

Why Provident?

Provident Credit Union was established in 1950, and we rank among the top 10% of credit unions in the US. We believe having a culture that is accepting, supportive, diverse, and inclusive makes us all better. Provident has been a Bay Area “Top Workplace” since 2017, and our employees rank us on Glassdoor as one of the best credit unions in the nation.

Our values are:

• Listen
• Get Better
• Do What’s Right

Essential Functions:

1.   Social Media Management

• Lead the planning, creation, and publishing of organic content (i.e. Metricool) across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth
• Monitor social channels daily, engage with followers by responding to comments, DMs, and tags, support influencer marketing initiatives, and maintain an active brand voice
• Increase membership engagement and drive lead generation through targeted social campaigns (i.e. giveaways, branded content)
• Support community events and business development initiatives by promoting and amplifying related content on social channels
• Promote financial wellness initiatives, security/fraud and educational content to engage and inform members across social platforms
• Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate
• Support employee advocacy by creating shareable content for internal distribution
• Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns
• Stay up to date on social media trends and emerging tactics to contribute fresh ideas to campaign planning
• Other duties as assigned

2.    Website & SEO / Digital Marketing

• Create and maintain website content—including blogs, landing pages, product pages, forms, and disclosures—while conducting A/B testing to optimize landing page performance, ensuring content accuracy and consistency, and maintaining UTM tracking logs for precise campaign measurement
• Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events
• Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies
• Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals
• Provide support for paid media campaigns and email marketing campaigns on an as-needed basis
• Other duties as assigned
• Analyze and report monthly on SEO, website, and digital m