Marketing Manager, SPA & WSP

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

School of Public Affairs

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Marketing Manager, SPA & WSP position is responsible for driving lead generation and building brand awareness for the School of Public Affairs across multiple channels using inbound marketing campaigns (i.e., drip campaigns) and marketing automation, with particular focus on its Washington Semester Program (WSP). This role is key to the delivery of prospective student journey communications designed to maximize engagement, applications, and enrollment. 

 

This position will work within SPA’s Communications Team, and will develop, execute, and measure campaigns in collaboration with subject matter experts (program directors and admissions teams). The role will be responsible for workflow configuration, audience segmentation, email marketing, data management, and reporting, using AU’s CRM systems, Recruit and Salesforce. In addition, this role will perform website updates focused on the Washington Semester Program. 

 

This position works collaboratively across teams to understand the goals and requirements of marketing initiatives and campaigns. The person in this position will also work within SPA’s Communications Team to develop creative initiatives and assist with organic and paid social media strategies designed to engage current WSP students and drive enrollment in the program. 

 

This position reports to the Assistant Director of Marketing & Communications of SPA’s Communications Team and is a union-eligible position. 

 

Essential Functions:

1. Marketing Automation & Email Campaign

•  Lead and own the execution of email campaigns and communication journeys.

• Format and upload Request for Information (RFIs) generated from paid search and paid social media into Recruit and/or Salesforce so that they are properly mapped to deliver personalized constituent journeys.

• Build, configure, and test campaigns and then monitor and optimize delivery, efficiency, and performance based upon goals.

• Collaborate with stakeholders on content & design to execute marketing automation campaigns.

• Conduct A/B and multivariant testing where necessary.

• Implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.  

​