Supervisor, Media Analyst

Job Description

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. 
 
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

Overview:

We are seeking a dynamic Supervisor, Media Analyst to optimize media spending, enhance the effectiveness of client investments, and ensure strategic alignment across campaigns. This role combines data-driven decision-making with strategic media planning and involves leading both technical analytics initiatives and client-facing media strategy. The successful candidate will manage internal and external relationships while providing thought leadership to help drive the team’s success.

Key Responsibilities:

35% Strategic Planning & Media Solutions:

• Supervise insights which inform tactical recommendations for clients.
• Oversee reporting and analysis of campaigns (all media), ensuring accurate data and presenting insights to clients.
• Manage the progress of reporting deliverables, ensure recommended optimizations are applied to future campaigns.
• Understand and guide the application of attribution models, tools, and their benefits for campaign effectiveness.
• Lead research initiatives to identify tools and resources for consumer insight gathering and strategic planning.

40% Data & Analytics Development:

• Stand up closed-loop and attribution solutions for key client verticals, maintain and partner with internal teams on insights
• Drive analytic efforts to support new product launches and strategic initiatives.
• Improve the use of Horizon's data and analytics infrastructure, working with stakeholders to refine & streamline process
• Develop and use automation and technology to increase efficiency and scalability, opportunity to bring "outside-in" perspective to explore and implement best practices.
• Provide thought leadership to advance Horizon’s media analytics capabilities through innovation and strategic insights.

15% Account Management:

• Anticipate client requests and proactively provide solutions by troubleshooting with internal teams.
• Partner with business solutions and investment team leads on performance calls, status updates, offering strategic insights and points of view to clients.
• Work closely with investment teams to ensure successful campaign execution and manage performance within flight.
• Partner with senior leadership to understand and deliver on clients’ holistic business needs as it relates to media informed insights

10% Relationship & Team Management:

• Build and maintain strong relationships with core clients, internal partners
• Serve as a mentor to junior team members, providing guidance on professional development and managing performance to maximize success.
• Foster a collaborative team environment, promoting both junior and senior team members’ work and encouraging growth and skill development.
• Participate in the hiring process for junior team members and help build a diverse, inclusive team culture.

Supervisory Responsibilities:

• Reports to the SVP, Business Solutions team
• Opportunity to potentially build additional team members or expand within Horizon with a focus on developing both analytical and media strategy talent.

Ideal Candidate Profile:

• Data-driven strategist with a passion for using analytics to shape media strategies and drive campaign success.
• Creative problem solver with a strong ability to translate complex data insights into actionable strategies for clients.