Associate Manager, Digital Marketing

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$33.00 - $54.00 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

Owned Digital Marketing & Execution manages personalization campaigns across all of TD Owned Channels which includes Public Site, SMS & Authenticated Channels such as Online Banking & TD Mobile App.  The team supports the strategy behind the campaigns and channels, the testing agenda, scalability of the channels, execution, auditing and measuring success and optimizing on a regular basis.  The teams primary focus is the onboarding of Salesforce, so we are looking for a strong candidate with experience in Marketing Cloud Personalization to help us enable and scale the utilization of the tool across our Owned Channels.

The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.

Depth & Scope:

• Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry, competition and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or as a resource for others
• Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• Salesforce MCP Experience (build & technical