Director of Marketing

Overview

Barton Creek Resort & Spa

 

 

Barton Creek Resort & Spa's success is due to its dedicated, intelligent and self-motivated family of associates who work together to maintain the company's trademark high standards. If you would like to be a part of an environment where teamwork is emphasized and individual excellence is encouraged then this is the place for you.

 

Omni Barton Creek Resort and Spa’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Barton Creek may be your perfect match.

Job Description

Omni Hotels & Resorts is seeking Director of Marketing for the beautiful Barton Creek Resort & Spa! If you love hospitality, creating amazing customer experiences, and the structure and benefits that come from working with a hotel company then you will love working with Omni!

We are proud to announce that we are ranked among the best resorts in Texas: Top 5 Resorts in the Southwest Conde Nast Traveler and Top 5 Resorts in Texas Travel + Leisure World's Best Awards 2024

 

 

The Director of Marketing is a dynamic and strategic leader responsible for driving the overall marketing strategy and execution for our resort property. This role is focused on elevating brand awareness, increasing market share, and driving revenue through integrated marketing initiatives across leisure, group, spa, F&B, golf, and other resort-specific segments. The ideal candidate brings a blend of creativity, analytical thinking, team leadership, and hospitality insight.

Responsibilities

 

Strategic Planning & Brand Management

• Develop and implement the annual marketing plan aligned with the resort’s revenue goals and brand vision.
• Ensure brand consistency across all channels and touchpoints.
• Collaborate cross-functionally with resort departments including Rooms, Spa, Golf, Membership, F&B, and Events to align messaging and strategic efforts.
• Work closely with corporate marketing to align local and national efforts.
• Create and present marketing reports highlighting campaign performance, market trends, guest engagement, and ROI to stakeholders and ownership groups.

Team Leadership & Development

• Lead and mentor a high-performing marketing team including a Senior Marketing Manager, Graphic Design & Content Specialist, and Sales & Marketing Coordinator.
• Foster a collaborative environment that encourages growth, creativity, and accountability.

Digital Marketing, CRM & E-Commerce

• Lead the resort’s digital presence including SEO, paid media, website optimization, email marketing, and social media.
• Lead CRM and loyalty strategy including targeted guest communications.
• Analyze online traffic, conversion metrics, and guest engagement to drive booking performance.

Public Relations & Communications

• Partner with PR agencies to pitch stories, manage media visits, and drive earned media placement.
• Oversee the creation and distribution of press releases, media kits, and promotional content.
• Manage crisis communication and reputation strategy when needed.

Content & Creative Strategy

• Direct the development of photo, video, and written content to showcase the resort’s offerings.
• Oversee brand photography and videography production, managing the digital asset library for consistent visual storytelling.
• Maintain a content calendar that supports seasonal campaigns, packages, and promotions.

Event, Experiential & Partnership Marketing

• Design and execute marketing plans for resort activations, holiday campaigns, and large-scale events.
• Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments.
• Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to expand reach and guest engagement.
• Identify, secure, and activate strategic sponsorships to support event programming and resort exposure.

Revenue Collaboration & Budget Oversight

• Partner with sales, revenue, and operations teams to support demand generation and maximize profitability.
• Develop promotional strategies for need dates and shoulder seasons.
• Manage the resort marketing b