Associate Director, Marketing Analytics – Women's Health

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Job Overview

The Associate Director, Marketing Analytics – Women’s Health position will lead business insights for the commercial organization as it relates to the Women’s Health therapeutic area.  This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.

This position will report to the Director, Commercial Analytics – Women’s Health and will be an integral part of the Commercial Analytics team.  This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.

Job Duties and Responsibilities

• Perform a critical role in enhancing marketing and market access offerings by developing insights from data/information and translating insights to shape commercial strategy and decisions.

• Develop relevant and compelling insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience. 

• Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.

• Develop strategic partnership as the point of contact for the Myfembree brand team.

• Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization. 

• Manage development, delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.

• Oversee analytic ad hoc project requests related to the Myfembree brand team.

• Support the finance forecasting process by providing key insights and assumptions in partnership with brand leadership.

• As part of the Myfembree brand planning process, create brand-specific situational analysis, participate in tactical planning and partner with sales and marketing to create meaningful KPIs.

• Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.  

• Partner with marketing leadership to create and execute yearly analytics plans and budgets that align to brand strategies.

Key Core Competencies

• Strategic thinker: can see big picture opportunities and translate into actionable plans.

• Excellent written and oral communications skills including executive presence in formal stakeholder presentations.

• Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).

• Excellent team player and collaborative skills.

• Strong project management skills and managing external vendors/ deliverables within tight timelines.

• Strategic partner to multiple cross-functional stakeholders.

• Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).

•  Ability to understand the commercial environment and business needs and translate to workable solutions.

• Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.

Education and Experience