Director, Marketing Intelligence

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

Workday is seeking a passionate and forward-thinking marketing researcher to build and lead our Customer Intelligence discipline. This role is part of the Strategy and Operations team within Marketing.

The Marketing Strategy and Operations team is the engine that drives the entire Marketing department, from annual and quarterly planning, project execution and delivery, operating marketing technology, building global websites, and analyzing the performance of the business. At all times, we seek to inject insight, strategy, and operational excellence into the work that we do.

About the Role

This leader will be responsible for building and elevating the fields of marketing competitive intelligence , customer (and prospect) insights, and trends research,in this fast-paced Marketing organization. The mandate for this role is to help marketers better understand our competitors, customers, and prospects, and to guide them towards creating more powerful marketing. They will deliver business-driving, internal-facing work.

This leader must be a storyteller that can turn customer insights and market research into powerful and persuading stories that drive action and business impact. This will require understanding the big picture of Workday’s competitors, audiences, business, and marketing motions.

In addition to being a close partner, collaborator, and advisor to Product Marketing, Field marketers, Brand, Events Marketing and Communications, this role will work closely with the Marketing Strategy, Analytics, and Planning, Competitive & Market Intelligence (CMI), and Corporate Strategy.

This is an opportunity to build a function and influence an entire Marketing organization by delivering inspiring, actionable insights and deep customer understanding to Marketers of all stripes. This leader will be the voice of our customers and prospects in Marketing.

There will be five facets to this role:

 

• Marketing Competitive Intelligence

  • In partnership with Corporate Competitive & Market Intelligence, build a program to deliver insights regarding the way our competitors go to market, for Marketers, Sales teams, and other groups at Workday.

• Telling Stories with Insight

  • Turn customer and prospect research findings and competitive intelligence into insightful stories that motivate marketers to take strategic action 

  • Use multiple formats – including  data visualizations, in-person presentations and written summaries – to present findings in clear and inspiring ways to marketers and leaders

• Insight aggregation and synthesis

  • Consolidate insights from internal-facing research across Workday into Marketing for maximum benefit and impact

  • Identify, compile, and synthesize third-party market research that is relevant to our business

• Research advising

  • Partner w