Marketing Analytics Senior Analyst

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COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 

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Position Overview:

We are looking for an experienced data analyst to support our Marketing Reporting and Analytics team. Your responsibilities will primarily include tracking online marketing trends, collecting and analyzing data, optimizing and reporting campaign performance, and communicating results and insights with the Marketing team.  Additional responsibilities include thoroughly analyzing Global Atlantic’s websites, generating insightful analytics to help better understand its users and their behavior, and reporting back with easy-to-understand data visualizations and clear solutions. 

To be successful in this role, you should have strong technical skills and be able to present actionable insights to inform Marketing strategies. A top-notch Marketing Analytics Consultant should also have excellent analytical skills, be detail-oriented, and work well within a team.

Data Analyst, Marketing Responsibilities:

• Develop and execute campaign measurements and analysis, test designs, and implement complex projects as well as articulate the results/insights and analyses to internal clients
• Collecting and analyzing customer, marketing, and web behavioral data.
• Present clear stories around the impact of the campaign to business stakeholders to build a shared understand of the value of the activity
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Collaborate with the web development team to establish best practices
• Provide recommendations based on analysis to enhance website design, improve user experience and increase web traffic
• Creating dashboards, data visualizations, and campaign and website performance reports to support data-driven decision making.
• Analyze customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and other stakeholders.

SKILLS/EXPERIENCE REQUIREMENTS:

• BS/BA in Data Analytics, Mathematics, Statistics, or other quantitative or related field
• Demonstrates highly proficient skills in each of the following areas: quantitative, analytical and problem-solving, critical and strategic thinking
• Reporting experience: Understanding and manipulating data, creating and delivering insightful reporting solutions
• Driven for results with the ability to translate data into actionable insights
• In-depth knowledge of web analytics, Google Analytics a plus
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Experience in database marketing and analytics, and manipulating large datasets for analysis purposes
• Experience with digital marketing and analytical tools including Tableau, Marketo, Salesforce
• Mastery Excel skills a must
• Strong communication and presentation skills
• Proven organizational skills and attention to detail – desire to investigate, explore and answer questions with data.
• Working knowledge of SQL, SAS, Python a plus
• Insurance/financial services industry knowledge a plus
• This position is not eligible for visa sponsorship now or in the future

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