Director, US PADCEV Consumer & AHP Marketing - Secondment (8 months)

ROLE SUMMARY

PADCEV (enfortumab-vedotin) is an agent for the treatment of metastatic urothelial cancer. The product was initially launched in 2019 and received full approval for front-line treatment of la/mUC in December 2023.  PADCEV, in combination with pembrolizumab, has demonstrated significant efficacy relative to platinum-based therapy and is now recognized as the next standard of care in front-line la/mUC. PADCEV is a “high priority” brand within the Pfizer Oncology portfolio and is a key growth driver for the organization. With an indication expansion into muscle-invasive bladder cancer (MIBC) expected during this Secondment, it is a very exciting time to join the brand.

What You Will Achieve

This secondment is to provide an excellent opportunity for a high potential colleague on a key Oncology brand while the Consumer/AHP Marketing Director is on maternity leave. The timing is designed to overlap for the first and last month of leave to ensure smooth transitions. This role is responsible for the creation, execution and deployment of all strategies related to consumer and AHP (allied health professionals, for example, nurses, NP/PAs, and pharmacists) audiences.  As PADCEV is co-commercialized with Astellas in the United States, the role will work closely with their counterparts at Astellas to ensure joint alignment on strategy, budget, and execution plans. 

Due to the alliance and colleagues around the country, candidates must be flexible with working hours to accommodate ET, CT, and PT time zones. Strong communication, actively contributing to a positive team culture, working through ambiguity,

ROLE RESPONSIBILITIES

• ​Lead Patient & AHP strategy and related promotional planning and execution for the PADCEV brand, including preparation for the new indication launch in muscle-invasive bladder cancer (MIBC) and continued drive of performance in the front line locally advanced/metastatic urothelial carcinoma (la/mUC).

• Lead omnichannel Consumer engagement strategy and execution to drive product awareness and activation, including social media, digital and personal promotion.

• Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives. 

• Lead Media agency to define the AHP strategy and tactical execution for Search and Display; in addition, identifying opportunities for field force tactics to improve patient education, experience and address AE management questions or concerns. 

• Accountable for Consumer & AHP agency budget to ensure projects are completed on time and within scope in conjunction with Alliance partner(s).

• Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Comms, MLR, Market Research, Analytics

• Collaborate closely with all Astellas counterpart to ensure alignment on strategy, budget, and execution plans 

Qualifications

Must-Have

• ​BA/BS degree required 

• 8-10 years of pharmaceutical industry experience, including 5+ years of US marketing or marketing-adjacent experience required 

• Oncology experience strongly preferred 

• Agency or vendor management experience, including budget management, required 

• Prior experience in consumer marketing preferred 

• Track record of innovation, leadership, and significant contribution to the growth of brands 

• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results 

• Strong business acumen including demonstrated strategic marketing and analytical thinking skills   

• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment 

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact 

• Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines  

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence an