Web Analyst / QA Data Layer resource

Company Description

H&M Group is on a journey to meet and exceed our customers' expectations today and tomorrow. Through collaboration, innovation, and technology we challenge ourselves and the industry. To cater to the individual needs and desires of our millions of customers, our tech organisation delivers solutions for the entire value chain for all our brands.      
We are accelerating digitalisation and to stay relevant, we need to ensure we have strong leaders in place to bring our best capabilities, innovation ideas and talented technologists to support the transformation of H&M Group.  

Job Description

H&M Portfolio Brands is looking for a Web Analyst / QA Data Layer resource.
This is a 6 Months temporary contract based in Stockholm.
 
The Portfolio Brands is part of the H&M group. Portfolio brands consist mainly of COS, & Other Stories, ARKET, Monki, Weekday.  

We are looking for a web analyst with QA focus and data layer experience to support across all the Portfolio Brands in the migration to a new E-com platform. The role will focus on QA of data layer that feeds into Tealium and then our tracking systems GA4 and DEP. Focus is to ensure good data quality of data layer, tags and tracking. It will also involve testing of Tealium implementation for GA4 & DEP. 

You will work in a fast-paced environment with all our brands to support them with their web QA needs. While our brands are responsible for their analysis and are experienced users of web data you are to make sure that we have the correct tracking in place as well as placing new demands and handling incidents with the help of BT/IT. 

Your outstanding analytical skills, excellent interpersonal abilities and passion for digital development are key for this role. Your knowledge of the technical part of web/digital analytics will also be important for success, and it’s beneficial if you have previous experience with web analytics within retail companies. 

Responsibilities:

• Familiarize themselves with BT documentation on Tealium data layer implementation 
• Have a clear understanding of detailed tracking specification for both GA4 & DEP tags 
• Appreciate why correct tracking is important & an integral component to site developments. 
• Debug the test site & QA tags, identifying any incorrect tracking and/or behavior. 
• Raise JIRA tickets outlining findings and expected behavior vs actual behavior 
• Follow up on fixes/bugs 
• Collaborate with developers, giving clear feedback on requirements and guide implementation 
• Liaise with web analysts to share tracking updates & potential blockers and create specs for new tracking requirements 
• Create & maintain a monitoring testing framework to capture any broken tracking due to ongoing maintenance releases 
• Test tags that require implementation from vendors eg CRM, Search & Merchandising, google ads etc 

Qualifications

Desired Skills and Experience 
 
Just like everyone at H&M, we believe you are solution oriented, social, open, communicative and ambitious team player full of drive and optimism. Your qualities should also include experience along the line of:

• At least 3 years of higher education 
• At least 3 years of experience in a digital analytics role 
• Knowledge of retail and e-commerce 
• Knowledge of digital marketing and media attribution 
• Experience from one or multiple web analysis tools (we use GA4/DEP/UA) 
• Experience from working with setting up web analytics 
• Previous experience with A/B Testing tools (Optimize, Optimizely etc) 
• Previous experience with Google Data Studio 
• Previous experience with tag assistant tools (such as ObservePoint) 
• Experience in tag management software (Tealium) is a plus 
• Strategic and critical thinking skills 

Additional Information

Working with tech at H&M Group   
Shaping the future of fashion with people, data, and tech. The fashion and retail industries are going through a transformation, driven by customers' technology and sustainability expectations. At H&M Group, we want to shape the future of fashion and lifestyle by harnessing the power of smart tech and data. With our 74-year history of innovation, we understand the need to collaborate and co-create with engineers and tech specialists around the world to achieve our vision.   

What we offer!       
You are joining a unique value-driven culture, a large tech network and community where you can be yourself. Besi