Director of Product Marketing

Applecart is the leading technology company creating a new category of “Decision Maker Marketing”. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders that matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business critical decision makers and those they trust —  from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those that matter most to them. 

About the Role:

We're actively seeking a passionate and strategic Director of Product Marketing to join our growing team. In this role, you'll report to our SVP, Platform, and be responsible for leading the Product Marketing function for our industry-leading "Decision Maker Marketing" platform.  The ideal candidate will have a strong background in product marketing, exceptional leadership skills, and a passion for technology and innovation.

 

What You’ll Do:

• Own the product marketing strategy for Applecart's platform, including market segmentation, positioning, and messaging.
• Lead the creation of all product marketing collateral.
• Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales, product management, and other cross-functional teams.
• Own and continuously improve our commercialization process and coordinate across all departments to ensure successful launches of new products and features.
• Collaborate with sales and customer success teams to develop messaging that resonates with target audiences.
• Stay up-to-date on industry trends and competitor activity, and use insights to inform positioning, product marketing strategy, and product development priorities.
• Gather and analyze customer feedback to refine product positioning, messaging, and value propositions. Develop customer personas and use cases.
• Track and measure the success of product marketing initiatives.

 

Experiences and Capabilities You Bring:

• You have a minimum of 10 years of experience in product marketing, ideally within the B2B SaaS space.
• You possess a deep understanding of Product Marketing best practices and a proven track record of developing and executing successful product launches, positioning, and messaging.
• You're a master storyteller, able to translate complex product features into compelling narratives that resonate with C-suite executives.
• You have a keen eye for market trends and a passion for staying ahead of the curve.
• You're a collaborative leader who thrives in a fast-paced environment. You'll work closely with sales, product, and engineering teams to ensure seamless product launches and ongoing success.
• You have excellent communication and writing skills, with the ability to craft clear, concise, and engaging messaging.
• You have people management experience with the ability to manage and mentor a team.

 

This is a hybrid role. Work from anywhere on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday. 

 

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $220,000 - $250,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

 

A few facts about us:

• Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly — 2023 was the fourth year in a row that we doubled the previous year’s bookings. 
• Our