Sr. Manager, Global Franchise
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Sr Manager, Global Franchise is responsible for collaborating with WBD divisions and our partners to maximize the long-term value of our Global Brands and Franchises through strategy, stewardship, marketing and activation. The Sr Manager will contribute to workstreams in larger projects, manage smaller projects in support of the Global Franchise team.
This role requires someone who is customer-obsessed, data-driven, an expert in premiere WBD franchises, such as Harry Potter, DC, and Looney Tunes, a big thinker who can communicate vision, and an operator who excels at establishing the roadmap for how to achieve strategic business and franchise goals.
Your Role Accountabilities...
Contributes to, the long-range strategic franchise plans to drive revenue and sustained annual growth across all lines of business, and that ultimately align with the larger WBD strategic goals and objectives.
Contribute to the management of specific strategic workstreams that contribute to the alignment and delivery of the strategic brand plans.
Supports, and potentially leads smaller, ad-hoc strategic brand and franchise plan initiatives to drive growth and fan engagement.
Engages in the assessment franchise strength within and across markets, to inform data-driven franchise growth plans
Contributes to, and at times leads, the development of presentations that influence and rally the organization around a shared vision and strategic plan, summarizing key data, strategic business decisions and recommendations, and a roadmap to achieve franchise goals.
Engages in the development of narrative and integrating franchise stories across all franchise touchpoints in the flywheel and WBD businesses (e.g., Consumer Products, Global Themed Entertainment, Games, Studio Tours, Content)
Engages in governance of the canon, working closely with creative directors to ensure that story is at the heart of everything we do and develop.
Conducts brand and franchise approvals, including providing feedback and solutions, to ensure that brand and franchise standards are upheld, equity built while also furthering the business.
Be a steward of the brand, ensuring brand excellence and consistency, facilitating the exchange of knowledge and best practices across Divisions, Partners, and Territories, and driving synergies across the flywheel.
Qualifications & Experience...
Minimum of 5 years’ experience working on a brand, marketing, brand analytics or brand and franchise management
Experience bringing content to life through product innovation and experiences
Proven success in project management and execution required
Education, Professional Training, Technical Training or Certification
4 year college degree required
Knowledge/Skills
Ability to convert story and narrative to product and experiences
Ability to think strategically in planning across consumer touch points
Strong analytic and quantitative skills
Excellent project management, prioritization and planning skills
Excellent communication skills, both written and verbal. Proven track-record in communicating with all levels of staff, internal divisions and external stakeholders
Strong presentation skills
Strong interpersonal skills, maturity and excellent judgment.
Strong at managing workflow to meet tight deadlines while handling high volume of work. Attention to detail
Ability to work under pressure while m
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