Director Digital Marketing - Rare Disease

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit us at Acadia.com and follow us on LinkedIn and X.

 

Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Summary

The Director of Digital Marketing, Rare Disease will lead the development and execution of digital marketing strategies and tactics to support DAYBUE as well as other possible brands, overseeing initiatives across email marketing, paid media campaigns (search, display, programmatic, video) and Connected TV. This role requires in-depth expertise in digital and non-personal promotional tactics, as well as media strategy for pharmaceutical marketing campaigns. The position will focus on driving digital communication and engagement with key audiences, including patients, caregivers, and healthcare providers, ensuring alignment with regulatory and industry standards.

Primary Responsibilities:

• Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs
• Support and develop omnichannel strategies that support digital programs that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
• Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement
• Collaborate with Corporate Communications on key digital and PR activities
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry
• Craft digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance
• Build and evolve subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards
• Partners with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners
• Deep understanding of US marketing and regulatory challenges, opportunities and best practices
• Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s)
• Driven, accountable, a self-starter, with the ability to work under pressure and tight deadlines; multi-task and prioritize projects
• Other responsibilities as assigned.

Education/Experience/Skills:

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered
• 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committe