Senior Specialist, Marketing

 

Who We Are:

Managed Health Care Associates, Inc. (MHA) provides care communities access, solutions, and insights to help them run their businesses more effectively. Our members include post-acute providers across the care continuum, including long-term care, home infusion, specialty pharmacies, senior living, and other group living facilities. Our team of associates is passionate about our common mission of helping people age with grace and championing our core values of being Curious Learners, Selfless Advocates, and Relentless Finishers.

Who we’re looking for:

The Senior Specialist, Marketing is responsible for developing and executing communication strategies that promote MHA's products, services, and brand to existing and prospective customers through email and social media as well as other multi-channel marketing campaigns.  The Senior Specialist will focus on enhancing the brands’ visibility, maintain the company’s positive public image, and drive customer engagement and sales through strategic communication efforts. This position will report to the Director of Marketing and will impact the change management processes and lead generation marketing efforts for our products and solutions.

 

What you’ll be doing:

 

Multi-Channel Marketing Execution

• Oversee and implement high-quality, timely email and social media campaigns, ensuring consistency across platforms.
• Create, review, edit, and execute member communications through external email platforms.

• Collaborate with design team to develop compelling social media graphics and copy, deploying relevant content for follower growth using both pre-planned campaigns and opportunistic posts.

Social Media Management

• Manage corporate social media accounts with a focus on crafting and posting engaging content.

• Apply tagging best practices and coordinate visual and marketing strategies to enhance brand presence.

Webinar Production & Event Support

• Coordinate, schedule, and produce webinar presentations using external hosting platforms to ensure seamless execution.
• Provide support for live events such as tradeshows and the Business Summit

Website Content Management

• Skilled in making content updates across websites (including MHA and Net-Rx) via WordPress.
• Ensure web content remains current and aligned with broader marketing goals.

Marketing Communication Best Practices

• Apply industry best practices across formats such as email, social media, and content marketing.
• Focus on maximizing campaign effectiveness and audience engagement.

Campaign Performance Tracking & Reporting

• Track campaign results and analyze performance metrics.
• Report insights to management to guide and optimize future marketing strategies.

 

What You’ll Bring to the Table:

• BA/BS in business or related with concentrations in marketing or communications. 

• 1-3 years’ experience in marketing or communications, preferably in B2B and healthcare, pharmacy a plus, specifically long-term care pharmacy. 

• Proven track record in executing multi-channel marketing campaigns, including digital marketing strategies, email, and social media. 
• Solid copywriting, creative thinking, and design sensibility experience to develop visually compelling and engaging content such as press releases, web content, sales materials, and member communications. 

• High proficiency in analyzing marketing data, interpreting key metrics, and generating actionable insights. 
• Strong communication skills, to effectively present and attain consensus across departments and management levels. 
• Effective project management skills; from planning through execution, meeting deadlines and aligning with strategic goals. 

• Strong attention to detail, time management, and organizational skills. 

• Proficiency in the use of marketing-related technology (web-based applications, Microsoft tools and MS Office – Word, PowerPoint, Excel, creative software, website content management, email delivery systems, webinar, survey platforms, AI platforms like Copilot, and marketing automation tools). 

• Experienced in maintaining and evolving brand identity to ensure consistency and strengthen market presence. 

 

What’s Good to Know:

• Onsite Role 2 days per week. Hybrid remainder of the