Channel Editor, Smart Home

Job Purpose:

Tom’s Guide wants to provide our readers with the very best guidance, ideas and advice when it comes to making purchasing decisions for their home. From appliances to smart tech, from homewares to furniture, we aim to be top of the organic rankings for relevant search terms and provide highly optimized, insightful articles on how to make the right choice. We’re looking for an editor to oversee our smart home and appliance coverage. This person will create and commission content which helps users choose the best products for their apartment, home, or outdoor space.

The channel editor needs to be someone who can see in-between the reader’s needs. To be able to tell what they would like to read and do it better than anyone else on the web… taking in the right amount of knowledge to give authority in buying guides and reviews without getting caught in pointless details and delivering up-to-date news that informs and educates.

** This is a position covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East. **

Key Responsibilities:

• Growing the smart home and appliance coverage on Tom’s Guide, delivering best-in-class buying guides and reviews of products and services, writing features that help people understand how to manage their money and which service they should sign up for, and maintaining the site’s suite of evergreen content.
• Working closely with the editor and Editor-in-Chief, you’ll be responsible for creating an audience growth plan, including key subject areas and supporting content for each home topic covered.
• You’ll have first-rate knowledge of editorial SEO, naturally, and ownership of planners and key documents. Your inherent knowledge of the sector will ensure you are able to identify and align with key trends and react to market conditions in a timely and appropriate way.
• Work with the Editor and Editor-in-Chief to set priorities and story ideas
• Write high quality articles on product-based/buying topics
• Ensure content is published and marketed effectively through the use of push notifications and social media
• Create and regularly update content, especially over key commercial events such as Black Friday, Boxing Day sales
• Organize and carry out effective, objective reviews of products.
• Monitor rankings performance of key terms in the sector and ensure our content ranks well
• Write associated content such as analysis, opinion and interviews
• Attend key industry events
• Break news where relevant
• Establish strong industry contacts with leading companies to ensure we receive news and products for review.

What do I need to succeed?

• A strong understanding of your website’s subject matter and associated audiences
• First-rate SEO expertise and a keen interest in and understanding of analytical tools, which you’ll use to inform your content creation
• Excellent social media knowledge
• Experience managing freelancers and monthly budget management
• A commitment to quality and tireless dedication to improvement
• Ability to think commercially
• Excellent industry contacts
• Proven ability to write high-quality engaging, relevant content
• A keen eye on how to balance an article – delivering authority alongside brevity to entertain the reader while delivering concise info.
• Knowledge of digital content approaches, including websites, social media and newsletters
• Numerate and analytical, with an ability to interpret data sets and draw meaningful conclusions
• Ability to review succinctly and develop a system to help users know which products and services to buy through strong recommendations
• A desire to develop and grow the Homes channel using innovative ideas and keeping abreast of industry developments and trends.
• Ability to work in a wider team
• Excellent communication skills

What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

• Unlimited paid time off
• A share in our success - every member of staff is eligible for a profit pool bonus at the end of our financial year and access to our unique Value Creation Plan
• Central office locations with safe working spaces and flexibility to work remotely as required
• Discounted digital magazine subscriptions and access to back copies of our print magazines and bookazines
• Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues