Product Marketing Manager

About Aspire

Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&M’S, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth companies while paying out $100M to creators around the world.

The Role

We’re looking for a detail-obsessed Product Marketing Manager with a strong project management lens to drive our go-to-market motions across Product, Marketing, Sales, Customer Success, and Support. You’ll orchestrate launches end-to-end, own timelines and communications, and produce crisp collateral that enables internal teams and excites customers. If you love bringing structure to complex, cross-functional work and turning features into clear value, you’ll feel right at home here.This role is fully remote with no travel expected.

What You’ll Be Working On:

• Project manage end-to-end go-to-market plans for product releases and updates, aligning stakeholders across Product, Marketing, Sales, CS, and Support.
• Build and maintain GTM calendars, critical paths, and status reports; drive on-time execution against clear milestones.
• Serve as the central liaison and comms hub for all impacted teams; run briefings, working sessions, reviews, and approvals.
• Author and copy-edit product collateral for internal enablement and external promotion (one-pagers, pitch slides, FAQs, release notes, web/email copy, talk tracks).
• Partner with Product to translate roadmaps and feature specs into positioning, messaging, and launch narratives.
• Coordinate with Demand/Content on campaigns that amplify launches; ensure message-market fit across channels.
• Manage timelines, deadlines, and budgets; escalate risks early and drive resolutions.
• Establish a repeatable GTM playbook with templates, checklists, and RACI; run post-launch retros to capture learnings.

What We’re Looking For:

• 2-3 years in product marketing or closely related role; B2B SaaS/tech experience preferred.
• Exceptional writing and editing skills; able to craft concise, benefits-led messaging and enablement.
• Highly detail-oriented; thrives on deadlines and holding teams to clear timelines.
• Proven success shipping launches and marketing programs with large, matrixed partners (Product, Performance Marketing, Sales, Finance).
• Strong communicator comfortable influencing senior leaders and facilitating cross-functional decision-making.
• Resourceful problem-solver who can navigate ambiguity and operationalize new processes.
• Adaptable and calm under pressure and shifting priorities.
• Bachelor’s degree required.

Bonus Points

• Familiarity with PM and collaboration tools (e.g. Asana or Jira, Google Workspace, Slack).
• Experience building sales enablement kits and partnering with Revenue teams.
• Comfort with basic metrics and reporting for launch performance.

30/60/90 Day Success

• 30 days: Audit current GTM workflows and assets; publish a standardized GTM checklist and RACI; align on the next two launch calendars.
• 60 days: Ship at least one launch from planning through post-mortem; deliver a core collateral pack and internal enablement brief.
• 90 days: Establish a cadence for status reporting and retrospectives; create a reusable messaging framework and collateral library.

Benefits & Perks

• Comprehensive Benefits – Full health, dental, and vision insurance to keep you covered.
• Remote Work Flexibility – Thrive in a high-energy, high-performing team—all from the comfort of your home. We provide support for your internet and home office setup.
• 401(k) Plan – Save for your future with our 401(k) retirement savings plan.
• Flexible PTO – Recharge and take time off whenever you need with our flexible paid time off policy.
• Paid Parental Leave – Four months of fully paid leave for new moms and dads—one of the best policies in the industry.
• Ongoing Training & Development – We invest in your growth with customized training, coaching, and career acceleration opportunities—while building clearer, more defined career paths. Plus, take advantage of o