Lead, SMC Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers. The role will build marketing strategy for business development with an events focus and closely align with cross-functional teams (Business Development, Sales, Communications, Global Brand Experience), to bring events to life. 

The ideal candidate is a data-driven marketer who can utilize high-impact events—both virtual and in-person—as a strategic lever to acquire and engage advertisers, from awareness to conversion.

What you’ll do:

• Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events

• Identify and execute plan for SMC’s presence at key industry conferences and events that align with business development and growth goals

• Lead cross-functional partners such as sales and internal communications to bring owned and operated in-person and virtual events and webinars to life 

• Closely collaborate with Global Brand Experience to produce events focused on business results

• Partner with internal communications to determine event amplification strategy

• Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments

• Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy

• Own project management and contract negotiations related to industry events

• Travel often to oversee events, sometimes internationally

• Stay ahead of industry trends in order innovate on events marketing

Knowledge, Skills & Abilities:

• Proven track record in developing marketing strategy for multichannel event programming to meet well defined business goals

• Strong understanding of how to align event marketing with specific business objectives and audience segments

• Experience working within defined marketing budgets and resources

• Exceptional project management skills, with the ability to navigate complex, fast-changing environments and multiple stakeholders.

• Experience working with sales teams to gather leads and convert event engagement into business results

• Experience leading internal content, creative design and web development teams

• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

• Experience or familiarity in working with the media or digital advertising industry

• This role will require domestic and international travel

Minimum Qualifications:

• BS/BA degree or equivalent years of experience 

• 8+ years experience in marketing with a focus on events

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

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