B2B Marketing Data Analyst

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

The B2B Marketing Data Analyst is a hands on, insights driven contributor who turns data into clear, actionable guidance as part of iHeartMedia’s B2B Marketing and Go To Market (GTM) teams. This role supports a high-visibility team responsible for driving revenue through data-backed marketing strategy, B2B campaign optimization, and sales enablement. The analyst partners with cross functional stakeholders to track performance, uncover market opportunities, and helps inform optimization of B2B marketing initiatives and events and sales packages and products that keep iHeartMedia at the forefront of the media industry. Candidates must hold a bachelor’s degree and bring a minimum of 4+ years of data analysis experience, ideally in an ad agency or media company environment.

                                                                             

What You'll Do:

• Lead & Opportunity Analytics

  • Mine Inside Sales lead data to surface high-potential accounts, segments, and geographic pockets.

  • Experience with A/B testing (CTA, creative copy, etc.) and optimization.

  • Build scoring models and dashboards that help Sales prioritize outreach and improve conversion rates.
     

• Strategic Market Intelligence: Continuously monitor industry trends, competitive moves, and macro‑economic signals to highlight threats and whitespace for B2B Marketing, GTM and sales leadership.
   

• B2B Marketing & GTM Dashboards

  • Design, maintain, and iterate on Tableau dashboards that measure the impact of B2B camp