Senior Customer Growth & Commercial Development Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior Customer Growth & Commercial Development Manager

San Mateo, CA (Collab), Remote

PlayStation is on a mission to redefine how we connect with our customers; to deliver meaningful, highly personalized experiences to millions of global players, to maximise their engagement, satisfaction and loyalty. 

We believe that the future of commerce lies in our ability to harness data and technology to make real-time decisions at scale – creating seamless and personalized experiences that drive sustainable commercial growth through customer lifetime value. 

As we invest in our data, AI and automation capabilities, we’re looking for a strategic and commercially minded Senior Customer Growth & Commercial Development Manager to join our Direct-to-Consumer Commercial Development Team.  

This role is perfect for someone who is passionate about customer behaviour, data-driven decision-making, and the power of personalization in driving long-term business success. You will tackle complex data challenges and drive relentless focus towards customer-centric technology solutions that enable customer and commercial growth across digital software and physical product business lines.  

You will strengthen the connection between commercial, marketing, product and engineering teams, building strong relationships to develop and evolve our customer-centric commerce capabilities and maximize the potential of our data, technology, and customer insights.  

You will shape how we connect thousands of creators with millions of players, and maximize discovery of their next perfect gaming experience. 

What You’ll Do: 

• Define and drive a customer-first commerce strategy, ensuring personalization and data-led decision-making are at the heart of our approach. 

• Work closely with marketing, product, and engineering teams to align capabilities and commercial objectives. 

• Analyze existing customer data and commerce capabilities, identifying opportunities to gain more customer insight, target more effectively, communicate with greater relevance across channels, automate for scalability, tangibly measure performance against commercial outcomes, and optimise approaches. 

• Think strategically and holistically to align commercial ambitions and <