B2B Sales Account Executive

Title: Sales Account Executive Department: Sales Reports To: Director of Sales Supervisory Position: No FLSA Status: Exempt Employment Type: Full-Time Location: Hybrid/Lawrence, MA Salary: $100,000-$120,000 per year w/competitive on-target earnings opportunity.     

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. As a Sales Account Executive, you will drive new business growth by developing and closing B2B partnerships for onsite, near-site, and employer-sponsored early education programs. You will own the full sales cycle from prospecting through contract execution, building relationships with corporate partners, real estate developers, municipalities, and community organizations to expand access to high-quality early childhood education.

 

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.

What We Will Achieve Together:

 

 

• Revenue Growth. Drive new B2B revenue through onsite, near-site, and employer-sponsored childcare partnerships, achieving annual signed contract value targets that contribute directly to organizational expansion goals.

 

• Partner of Choice. Build and maintain trusted relationships with corporate decision-makers, HR leaders, real estate partners, and community stakeholders, positioning Babilou Family as the premier early education partner of choice.

 

• Pipeline Excellence. Develop and maintain a robust, qualified sales pipeline through disciplined prospecting, RFP responses, and strategic deal progression to ensure consistent revenue growth.

 

• Strategic Execution. Navigate complex, multi-stakeholder sales cycles with precision, managing proposals, site evaluations, contract negotiations, and cross-functional coordination from initial outreach through signed agreement.

What you’ll do:

• Identify, prospect, and develop new B2B sales opportunities with a primary focus on onsite and near-site employer-sponsored childcare programs, as well as broader partnership models including standalone center partnerships and community-based initiatives.
• Own and manage the full B2B sales cycle from lead generation and initial outreach through proposal development, contract negotiation, and deal closure with corporate employers, developers, and municipal partners.
• Build and nurture a qualified sales pipeline through proactive outreach, networking, industry events, cold calling, and strategic relationship development with key decision-makers including HR leaders, benefits managers, real estate developers, and community planners.
• Conduct site assessments, needs analyses, and feasibility evaluations for prospective onsite and near-site childcare center locations in collaboration with operations and development teams.
• Prepare and deliver compelling sales presentations, proposals, and RFP responses tailored to the specific needs of each prospective partner, clearly articulating the value proposition of Babilou Family’s early education programs.
• Collaborate cross-functionally with operations, marketing, finance, and center leadership teams to develop customized partnership solutions that align with both client needs and organizational capabilities.
• Track and manage all sales activity, pipeline progression, and deal status within the company CRM system, maintaining accurate and up-to-date records of contacts, opportunities, and forecasts.
• Develop and maintain deep knowledge of the early education industry, competitive landscape, regulatory environment, and employer-sponsored childcare