Director US Marketing Ophthalmology
MSDAbout the role
Job Description
Our US Ophthalmology team is committed to transforming the lives of patients living with diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD) with a portfolio of two products in the pipeline. We aspire to achieve this through relentless commitment to patients, innovation, ensuring access to life-changing therapies, and collaborating with healthcare systems, governments, and payers to make treatments available to those who need them most. Our focus is on the patients, scientific rigor and flawless execution—bringing breakthrough therapies to patients who need them.
This role will report to the US Marketing Leader for US Ophthalmology and will be accountable for leading the overall strategy development and execution directed to patients with DME and nAMD, including identifying the key strategic lever along the patient journey where our company can have a positive impact and support patient education needs to start and stay on their injections.
Ideally, the candidate will have in-depth knowledge of the US market including commercial and regulatory requirements, experience in developing marketing strategy, and leading teams to execute against the strategy.
Primary Responsibilities:
Identify key strategic levers across different stages of patient journey (screening, diagnosis, treatment share decision making, initiation process, ongoing management and adherence) and execute the strategies in collaboration with other key stakeholders (HCP CAT, Payer CAT, Field Sales, and Patient Experience Lead, etc)
Lead HCC Customer Agile Team within the US Ophthalmology Marketing team to drive strategy development/refinement and all tactical execution within the agile ways of working
Ensure launch readiness for the US Ophthalmology portfolio for all key workstreams that target patients living with DME and nAMD
Manage AOR, overall budget and maximize investments across HCC workstreams
Participate in the marketing leadership team to drive prioritization, champion organizational changes such as transition to the content hub and review model, and continuously improve our agile ways of working
Manage a team of HCC marketers to support their career development
Education
Required: Bachelor’s Degree
Preferred: Advanced degrees (MBA, MS, PhD, PharmD)
Required Experience & Skills
Industry Expertise: Minimum 6+ years in pharmaceutical or biotech experiences. Ophthalmology, retina, or specialty biologics preferred.
Leaderships: Strong people leadership skills with ability to motivate and manage a team
Strategic & Innovative Thinking: Ability to translate complex data into actionable strategies and leverage innovation for impact.
Collaboration & Influence: Exceptional ability to work across various functional teams.
Executional excellence: Ability to manage or influence operational details to deliver a positive customer experience
Product Launch: Launch experiences preferred
Experiences in patient activation and patient adherence preferred
Compliance: Knowledge of regulatory and compliance requirements for bio-pharmaceutical industry
Required Skills:
Collaboration, Digital Marketing, Macular Degeneration, Marketing, Marketing Leadership, Marketing Strategies, Ophthalmology, Product Launches, Regulatory Awareness, Strategic ThinkingPreferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected
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