Senior Performance Marketing Manager

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster

Fictiv exists
to help product innovators create.

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally across Fictiv’s four global manufacturing centers in India, Mexico, China, and the U.S.. Companies use Fictiv to access high-quality production, optimize supply chain logistics, and mitigate supply chain risk—ensuring they can move from prototype to full-scale manufacturing with speed and confidence. To date, Fictiv has delivered more than 35 million commercial and prototype parts for industries such as aerospace, robotics, automotive, climate tech, and more, helping them innovate faster, free up precious resources, and drive profitable growth.

 

Fictiv has ambitious growth goals. Our ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. We’ve built a strong foundation for demand generation, and now we’re looking for a Senior Performance Marketing Manager to take our paid media strategy to the next level—driving measurable revenue impact in an industry still dominated by legacy players.

At Fictiv, you’ll be more than a campaign manager. You’ll be a revenue driver—owning a multi-million-dollar media program that fuels our growth and creates measurable impact. You’ll operate with the creativity of a startup and the rigor of enterprise marketing, building a playbook that sets us apart from competitors and accelerates our digital-first growth trajectory.

This role is for a full-funnel digital marketer with deep expertise in performance media, experimentation, and data-driven optimization. You’ll own paid acquisition end-to-end, from strategy and execution to reporting and iteration, while collaborating across RevOps, sales, product marketing, design, and engineering to create a seamless revenue engine.

What You’ll Do

• Own Paid Acquisition: Own the Strategy, performance, and management  of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
• Optimize the Funnel: Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences and user journeys, and landing page experiences
• Drive Revenue Impact: Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
• Experiment & Expand: Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
• Measure & Report: Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency
• Collaborate Cross-Functionally: Align messaging and targeting with product marketing and sales, ensuring paid media contributes directly to pipeline acceleration. Work with our site and customer journey teams to optimise the user journey and improve lead volumes / unit economics

What Success Looks Like

• 90 Days: Demonstrate ownership of all digital performance media. This includes hitting volume and unit-cost KPIs, regular exec-facing reporting, and delivering a Performance Media plan for future growth
• 6 Months: Deliver 200+ high-intent leads per month at a competitive CPA; expand presence across upper-funnel channels to lift brand awareness and direct traffic
• 9 Months: Demonstrate full-funnel media impact—integrating paid ads, messaging, and nurture flows into one connected path with measurable pipeline contribution

Key Metrics

• +30% increase in monthly qualified lead volume / cost-per-qualified-lead within twelve months
• Maintain CPA <$650 across all channels
• Deliver 20% lift in engagement via coordinated cross-channel targeting
• Surface 3+ insights per quarter that improve performance across adjacent channels (web, email, attribution)

What Your Day-to-Day Looks Like

• 60%: Hands-on campaign management—bids, targeting, creative launches, optimizations
• 30%: Data analysis and reporting—surfacing insights, monitoring CAC, LTV, ROI