Sr. Analyst, Data & Measurement

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Do you want to be part of shaping the future of television & streaming, helping to better understand today’s complex viewing behaviors through innovative measurement and data techniques? Then join us! The NBCU Media Group is looking for a Senior Analyst to join the Data & Measurement Strategy team. In this role, you will be at the forefront of creating and evaluating measurement solutions that empower insights across NBCU and competitive networks and platforms across all screens. We are looking for someone who has a strong passion for data and insights, has experience working with traditional audience measurement tools and large datasets, Tableau & SQL proficiency, and is curious and eager to explore and evaluate new measurement tools across linear and digital. 
 
Responsibilities 

• Monitor new and existing data sources for quality and accuracy  

• Create reports & dashboards to streamline processes in order to get the right data into the right hands as quickly as possible 

• Analyze and translate data-based findings into clear, relevant, and actionable insights 

• Learn and evaluate various measurement tools and methodologies that complement or supplement existing datasets 

• Partner with data science and analytics groups to create models and reporting solutions to catch measurement anomalies, biases, or errors guided by knowledge of business needs and prior historical issues  

• Provide internal data and analyze various advanced TV datasets to understand effectiveness of cross platform marketing in order to optimize NBCU’s marketing strategy 

• Execute projects across the NBCU portfolio to share best practices for using emerging sources of data to identify key insights or trends

Qualifications

Basic Qualifications 

• 2+ years research and/or data analytics experience 

• Bachelor's degree or equivalent in marketing, media, communications, economics, statistics, or related field 

• Proficiency in Tableau, Python, SQL, Microsoft Excel, and PowerPoint (or equivalent) 

• Exceptional attention to detail and accuracy, with experience reviewing data, identifying discrepancies, and ensuring quality in deliverables 

• Strong problem-solving and analytical skills, with the ability to interpret data, draw insights, and support decision-making 

• Highly organized and dependable, with a consistent ability to manage multiple priorities, meet deadlines, and maintain a strong work ethic in a collaborative, fast-paced environment. 

• Proficient in data storytelling – strong ability to communicate complex ideas, stories, and datasets visually as well as verbally 

Desired Characteristics 

• Knowledge of TV & digital measurement tools (e.g. Nielsen, Comscore, Adobe) is preferred 

• Passion for the media, television & streaming industry