Marketing Director, Cancer Care

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Day - 08 Hour (United States of America)

This is a Stanford Health Care job.

A Brief Overview
Background
Stanford Medicine, renowned for its preeminence across its tripartite mission, is deepening efforts to reimagine cancer care, from prevention through survivorship. Our goal is to reach the full continuum of patients through a new expanded model, adapted to each patient segment. Stanford Medicine aims to revolutionize the standard of care for difficult to treat cancers and underserved populations; grow the cancer delivery network across California and nationally; power diagnosis and treatment plans with exported intellectual property (IP); and define new frontiers for screening and detection.

To appropriately support this bold vision, promote Stanford Medicine's expertise, and build a national reputation for reimagined cancer care, Stanford Medicine has created a new position: Marketing Director, Cancer Care.

Job Summary
The Marketing Director, Cancer Care, will play a leadership role in developing and driving the marketing strategy to support the Cancer service line's vision of strengthening Stanford Medicine's national and global reputation for cancer care. The Director will sponsor efforts to leverage market research, insights, competitive analysis and a deep understanding of Stanford Medicine to develop the positioning and messaging that supports the growth and expansion of our cancer services. The Director will also be accountable for supporting partnerships and other opportunities that reinforce Stanford Medicine's commitment to ensuring that all communities, particularly those that are underserved and/or suffer from health disparities, have an understanding of and opportunity to receive care from Stanford Medicine.

Locations
Stanford Health Care

What you will do

• Closely partner with Market Development & Outreach to provide marketing strategy input into the broader Stanford Medicine Reimagining Cancer strategy.

• Partner with the Marketing Insights and Patient Experience teams to create, validate, socialize and adopt cancer patient personas and refine on an ongoing basis

• Work in concert with the Marketing Insights team to conduct Market research to inform short, mid- and long-term iterative positioning.

• Develop and present at a defined cadence the 1–7-year strategic marketing plan for building a national reputation for the Stanford Medicine Cancer Center.

• Define iterative short, mid- and long-range plans spanning 5-7 years, reflecting Cancer Care’s business needs and continuously modifying as needs evolve.

• Serve as the project sponsor (center of the wheel) for the multi-department development of the cancer service line positioning, along with other service line needs.

• Develop maintain and present a quarterly marketing dashboard to various leadership groups that identifies and tracks key milestones related to all cancer care marketing efforts.

• Regularly provide and present updates to key internal and external stakeholders regarding marketing strategy, activities, metrics and outcomes.

• Gain a deep understanding of the needs of traditionally underserved communities by disease type, geographies, and opportunities and identify, socialize, and implement ways for Marketing to help address those needs.

• Understand and leverage pioneering research content that strengthens Stanford Medicine’s thought leadership from basic science through clinical care.

• Establish relationships and provide support for each of the cancer and related ambulatory clinics, understanding the physicians and researchers, their areas of expertise, their differentiating procedures/treatments, and key research projects.

• Identify cancer clinics and geographies with opportunities for growth, today and in the next 2-5 years, and develop and implement strategies to support that growth.

• Collaborate with Stanford Medicine Children’s Health to understand and incorporate pediatric patient journeys.

• Develop and implement the strategic plan for marketing cancer clinical trials across Stanford Medicine.

• Serve as the key Marketing lead for partnering with – and leveraging – our East Bay community efforts in service of the cancer service line.

Education Qualifications

• Bachelor's degree in a work-related discipline/field from an accredited college or university. Master’s degree preferred