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Account Director

Mediabrands
New York City, United Statesfull_timeVerifiedPosted 10 Jun 2024
💰 $160,000/yr($150,000/yr$160,000/yr)

About the role

 

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary 

The Account Director will lead and oversee the account management team, ensuring client satisfaction and the successful delivery of media services. This role involves managing client relationships, driving strategic initiatives, and collaborating with internal teams to meet and exceed client expectations. The Account Director will need a strong addressable media background with retail experience to succeed in this role.  

Responsibilities 

Client Relationship Management: 

  • Develop and maintain strong relationships with key clients, acting as the primary point of contact for escalations and strategic discussions. 
  • Ensure the timely and successful delivery of solutions according to client needs and media objectives. 
  • Develop trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors. 
  • Assist with challenging client requests or issue escalations as needed. 
  • Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners. 
  • Develop trusted, long-term relationships with senior clients, partner agencies and vendors. 

Sales & Revenue Growth: 

  • Develop and implement account management strategies to achieve business objectives and client satisfaction. 
  • Identify opportunities for growth within existing client accounts and collaborate with the sales team to drive new business. 
  • Develop POV’s to keep client informed on industry trends. 

Project Oversight: 

  • Oversee the planning, execution, and delivery of client projects, ensuring they are completed on time, within scope, and within budget. 
  • Coordinate with internal and external teams (e.g. Brands, Criteo) to ensure seamless service and performance delivery. 

Performance Monitoring: 

  • Monitor account performance metrics and provide regular reports to senior management. 
  • Analyze account data to identify trends, opportunities, and areas for improvement. 

 

Required Qualifications: 

  • Minimum of 7+ years of experience in account management or client services, with at least 3-5 years in a leadership role, preferably at a digital or full-service agency 
  • Proven track record of managing large accounts and delivering successful client outcomes. 
  • Agency and/or Commerce media experience preferred.  
  • Strong leadership and team management skills. 
  • Thorough understanding of the digital marketing landscape. 
  • Ability to manage cross-device and cross-channel addressable marketing campaigns.  
  • Strategic thinker with strong problem-solving and decision-making abilities. 
  • Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word) and CRM software. 
  • Responsible for mentoring, leading and training the team in ways of working. Effectively communicating agency goals, managing workloads and providing performance feedback and career development support.  
  • Ability to manage team, both upwards and downwards, to ensure cross team communication. 
  • Self-starter with strong organizational skills and the ability to multitask in a fast-paced environment. 
  • Excellent communication and interpersonal skills, with the ability to build and maintain client relationships. 
  • Close attention to detail and a commitment to quality. 

 

Preferred Qualifications: 

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.  
  • Experience in retail/beauty is preferred. 

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Company

Mediabrands

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