Sr. Director/VP, Event Partnerships

Who we are: 

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. 

 

What is the Sr. Director/VP, Event Partnerships at SpotHero?: 

The Sr. Director/VP, Event Partnerships will be responsible for leading the Event Partnerships team and is pivotal to our growth strategy, focusing on expanding our footprint and revenue with sports / entertainment venues and individual events.

 

The ideal candidate is a strategic leader with a proven track record in complex sales, business development, and managing high-performing teams. You will be responsible for defining and executing our partnership strategy, building and managing a robust sales pipeline, and navigating a competitive landscape to secure high-impact deals with venues, stadiums, arenas, and other major event operators. As a Sr. Director/VP, you will take ownership of the partner program, developing the strategic vision and defining expected impact. 

 

What you will do in partnership with key stakeholders: 

• Strategic Leadership: Develop and execute a comprehensive partnership Go-To-Market strategy and event venue playbook, including, but not limited to, pitch materials, favorable and proactive branding, and thought leadership, to be shared across teams to drive revenue growth and market share within the event venue space.
• Pipeline & Portfolio Management: Lead the team in building and managing a robust pipeline of partnership opportunities from ‘whales’ to aggregation of the longtail. This will encompass initial outreach to deal closure, while maintaining and retaining our current portfolio. The ultimate goal of a partnerships team is to help drive revenue by creating new pipelines and opportunities, and growing and retaining our current partners.
• Complex Deal Negotiation: Take the lead on negotiating and closing large, complex partnership agreements that align with SpotHero's strategic and financial goals. This includes negotiating for distribution, parking inventory, product integration and more. 

 

Process Scaling: Establish a systematic and scalable approach to closing longtail opportunities and managing / renewing them at regular frequency.

• Competitive Analysis: Maintain a deep understanding of the competitive landscape, market trends, and industry developments to inform our strategy and identify new opportunities.
• Cultivate and Empower a High-Performing Team: Develop a world-class Partnerships team. Provide inspirational leadership and strategic guidance to a growing team, fostering a culture of accountability, innovation, and continuous improvement.
• Cross-Functional Collaboration: Work closely with revenue/supply, finance, marketing, product and operations teams to ensure our partnership solutions meet market needs and are executed flawlessly. 
• Financial Modeling & Analysis: Utilize sophisticated modeling and data analysis to forecast revenue, evaluate the financial impact of potential partnerships, and report on key performance metrics. Effective, targeted, responsible decision-making for partnerships investment budget, ensuring optimal ROI. 
• Organizational Contribution: Visible demonstration of company values and leadership behaviors, contributing to overall company revenue goals and improving client retention.

 

Who you are:

• You are a Relationship Builder - Your strong ability to actively listen, gather requirements, and crystallize customer needs enables an indispensable and lasting partnership. 
• You are a Critical Thinker - Your strong quantitative skills and analytical approach lend to creative and effective problem-solving.

• You are Intellectually Curious - You enjoy learning new domains and geek out on parking and event operations, you are finely attuned to the competitive landscape and are driven to win. 
• You embody Professionalism - you sweat the details, demonstrate extreme preparedness, and present with polish 
• You are Inspiring – You motivate the team, communicate a compelling vision, act with integrity, and celebrate both wins and lessons learned.
• You are Emp