Web Development Lead

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re looking for a Web Development Lead to take ownership of Later’s web experiences, ensuring they are fast, scalable, and conversion-optimized. As a hands-on leader, you’ll balance coding and technical execution with mentoring and setting high standards for the team.
In this role, you’ll oversee the delivery of high-performance landing pages, optimize our Contentful CMS workflows, and implement analytics and experimentation frameworks to drive measurable impact. Reporting to our Sr.  Marketing PM, you’ll play a key role in building a world-class web team that fuels Later’s growth.

What you'll be doing:

Strategy

• Define and implement web support criteria, internal processes (example: QA), self-serve strategy and site testing.
• Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later’s web properties.
• Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy.
• Review and evolve our CMS solution to ensure it scales effectively and supports future business needs.

Technical/ Execution

• Build and optimize landing pages that deliver on performance, SEO, and conversion goals.
• Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams.
• Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders.
• Write high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby.
• Work comfortably in Figma to review, interpret, and collaborate on high-fidelity mockups with design teams.
• Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime.

Team / Collaboration

• Mentor and guide team members, setting clear technical standards and fostering growth.
• Collaborate closely with our Marketing Leadership Team  to align on priorities, web goals and deliverables.
• Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency.
• Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires.
• Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later’s quality and technical standards.

Leadership

• Build and lead a high-performing web development team with clear ownership and accountability.
• Set a culture of technical excellence, continuous improvement, and reliable delivery.
• Act as a hands-on leader, balancing development with oversight of team processes and output.

Research/Best Practices

• Stay on top of emerging trends in web development, CMS best practices, and performance optimization.
• Continuously test and refine web experiences to maximize usability, accessibility, and business impact.
• Evaluate and introduce new tools and frameworks that improve efficiency and scalability.

What success looks like:

• Later’s web team operates as a high-performing,