Sr. Manager, Customer Investment Strategy

 

 

Location: Remote

Note: This role can support a remote candidate. Additionally, we could support a hybrid working situation if candidate is located near Hershey, PA or Bentonville, AR.

 

 

Summary:

Responsible for supporting customer investment strategy with the goal of maximizing revenue and/or profitability across HSY portfolio. This role will support strategy refinement for working and non-working customer investment, including development, market & competitive analysis, analytics, implementation, and performance measurement. The Sr. Manager of Customer Investment Strategy will collaborate closely with HCI team, Sales teams and Sales Finance to execute commercial strategy.

 

 

 

Responsibilities:

• Analyze and develop updated customer investment strategy across working and non-working spend (variable and fixed trade, freight, etc.) to maximize demand generation, aligned to BU commercial strategy (brand, portfolio and customer)
• Utilize advanced diagnostics, analytics, and customer strategy to build strategic roadmap for critical customer investment plans (by business segment, growth pillar, etc)
• Partner with Customer Investment Strategy, Promotional Optimization team and Sales Strategy to build in-year and out-year strategic roadmaps to align investments to maximize growth
• Establish ways of working and governance as part of monthly and annual planning process to better align customer investments to BU commercial strategy
• Deliver analytics and diagnostic capabilities and synchronize with monthly planning (MBR) and US CMG / Salty leadership

 

 

 

Qualifications:

• Total Customer Investment:
  • Broad experience setting commercial strategy
  • Experience in planning and deploying customer investment strategy with demonstrated revenue, share, and profitably growth
  • Strong CPG customer experience, involvement in customer-facing teams, customer JBPs, and experience in customer strategy setting & execution
  • Consumer and commercial acumen; ability to connect BU objectives to brand, portfolio, and customer strategies and align those to customer investment strategy
  • In-depth expertise in P&L / financial metrics and investment economics; especially gross-to-net
• Demonstrated experience in change management
• Ability to think strategically and align initiatives with long-term business goals
• Analytical orientation, including advanced proficiency in data analysis and interpretation
• Proficiency in business intelligence tools and software (e.g., Tableau, Power BI)
• Strong stakeholder management skills to collaborate with senior internal stakeholders across Hershey org (e.g., Sales Strategy, Sales Leadership, USLT, Omni, IDP)

 

 

 

Experience and Education Requirements:

• Bachelor's degree in Business, Marketing, or related field; Preferred: Masters in Business, Marketing, or related field
• Minimum 6-8 years of experience in strategy, customer strategy, or related roles within a commercial function

 

 

 

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