Director of B2B Marketing Strategy: Mid-Market & DR

<p><strong>About the Role:</strong></p> <p>Tubi is seeking a Director of Marketing to lead the strategic planning, investment, and execution of marketing initiatives that drive revenue growth for our Mid-Market and DR advertising business.</p> <p>Reporting to the SVP of B2B Marketing, this role will oversee how marketing budget, programs, and resources are deployed to maximize pipeline, revenue, and efficiency across the Mid-Market/DR segment. You will act as a key partner to Sales leadership, helping shape go-to-market strategy, prioritize investments, and ensure marketing is aligned to the highest-impact revenue opportunities.</p> <p>As a leader within the B2B Marketing organization, you will own the end-to-end growth strategy—from budget allocation and channel mix to lifecycle programs and performance optimization—building a scalable, data-driven engine that supports both immediate demand and long-term business growth.</p> <p>You will partner closely with Sales, RevOps, Ads Marketing, Ad Product Marketing, and Media to develop an integrated approach to market coverage, pipeline generation, and revenue acceleration.</p> <p>This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our<strong>&nbsp;</strong>office two-three days/week.&nbsp;</p> <p><strong>What You'll Do:</strong></p> <ul> <li>Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages</li> <li>Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy</li> <li>Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency</li> <li>Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics&nbsp;</li> <li>Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)</li> <li>Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them</li> <li>Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment</li> </ul> <p><strong>Your Background:</strong></p> <ul> <li>Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes</li> <li>Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics</li> <li>Strong analytical and strategic thinking skills, with the ability t