Growth Marketing Manager

Growth Marketing Manager

Ovia Health, a wholly-owned subsidiary of Labcorp, offers a preventative and proven platform trusted by over 22 million families for daily personalized health engagement with high-touch support, 50+ clinical programs and research validation from over 48 peer-reviewed publications and 38 partnerships with world-renowned research institutions.  Our mobile apps and comprehensive digital solutions for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence.

Ovia Health and Labcorp are Equal Opportunity Employers.  We are proud of our diversity, and we create inclusion and belonging through how we onboard, meet, connect, engage, and communicate.  Join us!

We are seeking a Growth Marketing Manager to lead the strategy and tactical execution of multi-channel B2B marketing campaigns focused on raising awareness and driving leads. This person will be a critical leader on the Marketing team and will be responsible for leveraging Ovia Health’s results, research, and ROI to design and operationalize targeted marketing strategies to engage specific customer segments across health plans and employers to create demand, drive engagement, and accelerate pipeline. You will collaborate with internal teams including Brand, Product, Clinical, and Sales to craft and test personalized marketing campaigns and strategies, such as email marketing, content, webinars, ABM, and other channels.

What You’ll Accomplish

• Lead marketing strategies: Collaborate with cross-functional teams, including customer marketing, customer success, creative and product to execute campaigns that achieve business objectives and deliver measurable results
• Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement.
• Campaign Design and Optimization: Design and optimize multi-channel campaigns, including email, push, social media, landing pages, content, and events.
• Drive inbound and outbound lead generation, integrating lead scoring and nurturing workflows.
• Analytics & Reporting: Monitor funnel performance metrics, analyze data to identify trends and opportunities, and provide regular reports to various internal audiences.
• In partnership with Head of Marketing, assist in shaping the martech stack inclusive of implementing new tools into the stack and streamlining operations and insights
• A/B Testing & Optimization: Conduct A/B testing to improve funnel performance, experiment with different approaches, and implement best practices
• Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.
• Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.
• Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.
• Use data and best practices to build a strategy and framework to define and prioritize your efforts and adjacent marketing team efforts.
• You’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategies

Who you are:

• Skilled in following best practices within email marketing, webinars, events, and consumer privacy
• Successful track record of developing effective integrated campaigns that exceed funnel goals.
• Effective cross-functional collaborator across time zones and business lines
• Solid analytical skills and curiosity; you are eager to dig into the campaign results, interpret the data, draw conclusions, and share insights to inform what’s next
• Familiarity with marketing & sales funnels, levers and customer journeys
• Ability to prioritize and focus your efforts on the highest-impact opportunities
• Passionate for health equity and digital healthcare.

What you will do:

• Supports the team’s collaboration with the Enterprise Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects

Intent-based Campaign Strategy

• Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
• Supports event lead-gen strategy, i