Senior Director, B2C Membership Revenue

About us:

Chief is a private network of the most powerful women executives in business. Our mission is to maximize the leadership impact of our members. Our network represents more than 10,000 companies including 77% of the Fortune 100, and nearly 40% of our members are in the C-Suite. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.

Membership to Chief provides access to a vetted community of senior women executives and valuable insights that shape their leadership. The experience is digital and in-person, allowing members to build connections, engage in compelling discussions, and access resources in ways that are most meaningful to them. Our offerings range from executive coaching and executive education to thoughtful in-person and virtual programming and events that guide leaders through the most pressing topics in business. We have members across the United States with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC.

Founded in 2019, Chief is backed by renowned investors including CapitalG, General Catalyst, Inspired Capital, and Primary Ventures.

Our network brings women in leadership together to share their ideas, insight, and influence, and the power of what we’re doing is felt by every member of our team. Our workplace is built on being real and respectful. We help grow careers, maintain our team’s wellbeing, and give everyone a seat at the table. We build teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about working at Chief: https://chief.com/careers.

About the Role:

We’re looking for a dynamic, data-driven, and mission aligned sales leader to drive the next phase of growth for our membership business. As the Senior Director, B2C Membership Revenue, you’ll lead and inspire a team focused on converting prospective members into active, engaged members–turning curiosity into commitment. You’ll roll up your sleeves to refine processes, coach performance, and drive measurable results.

Key deliverables for this role are delivering ARR growth by offering an exceptional brand experience for potential new members and leading and motivating a team of sales professionals.

This role blends both strategy and execution. You’ll partner closely with Marketing, Product, Member Experience to ensure every effort reflects our mission, strengthens our brand, and accelerates our reach. This is a unique opportunity to help grow a high-impact organization grounded in member value and brand integrity–driving both immediate results and long-term growth. The Director reports into the Chief Marketing Officer and is on Chief's Leadership Team.

What you’ll do:

Drive Member Acquisition & Sales Strategy

• Own and execute the sales strategy for B2C membership growth—designing scalable sales motions, optimizing conversions, and ensuring a high-quality experience for every prospective member.

• Lead new member acquisition through a high-touch, insight-driven process that converts qualified leads into engaged members.

• Own the sales process end-to-end—from first conversation through membership activation—ensuring every interaction reflects our brand voice and member value proposition.

• Be accountable for key KPIs, including new ARR, booking and close rates—driving measurable business impact through exceptional execution.

Collaborate & Inform Strategic Growth

• Partner with the CMO and leadership team to translate high-level revenue goals into actionable sales plans, ensuring alignment with our brand promise, mission, and growth strategy.

• Partner closely with Marketing leadership to align sales and marketing strategies, re-engagement efforts and winback campaigns that expand reach and revenue.

• Partner with Member Experience leaders to uncover growth opportunities, attend and host events with acquisition potential, and ensure a seamless experience for prospective members from initial interest through onboarding.

• Identify and share insights from prospect conversations to help refine messaging, storytelling, and product-market fit across teams.

Lead & Develop a High-Performing Team

• Lead, coach, and develop a team of 4–5 sales professionals, fostering accountability, collaboration, and professional growth.

• Build a culture of excellence grounded in empathy, curiosity, and measurable outcomes.

Optimize Data, Systems & Sales Operations