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Senior Director, Channel Management

Bio-Techne
Minneapolis, United Statesfull_timeVerifiedPosted 9 Dec 2024

About the role

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Position Summary 

The Senior Director, Channel Management will be a strategic leader responsible for driving the development, execution, and optimization of Bio-Techne’s indirect sales channel strategy. This individual will lead efforts to strengthen partnerships with third-party distributors and eMarketplaces, enhance Bio-Techne’s performance on key platforms, and align internal teams to support and scale channel operations globally. This role is critical to ensuring the company remains competitive, delivers a seamless customer experience, and achieves long-term growth objectives. 

Key Responsibilities 

Channel Strategy Development

  • Develop and own a comprehensive, multi-channel strategy that supports the evolving buying journey of life science customers. 
  • Work with key channel opportunities (e.g., Fisher, VWR, Labviva, Quartzy) and establish prioritized investment and engagement plans. 
  • Evaluate and engage emerging channels and tools, ensuring alignment with divisional and corporate growth objectives. 

Partnership Management

  • Serve as the primary point of contact for strategic third-party channel partners, managing high-level relationships and negotiations. 
  • Oversee contracts, performance metrics, and strategic initiatives with third-party distributors and eMarketplace partners. 
  • Optimize Bio-Techne’s product placement and ranking on partner platforms to maximize visibility and sales. 

Execution & Operational Leadership

  • Lead a cross-functional team to ensure product information, pricing, and content are accurate, consistent, and competitive across all channels. 
  • Collaborate with marketing to develop co-branded campaigns, digital content, and training materials for channel partners. 
  • Collaborate with Commercial teams across regions to leverage and implement joint field activities between indirect and direct sales channels 
  • Support integration of internal systems (e.g., TradeCentric brokered punchouts, Azure) to improve channel efficiency and customer experience. 

Team Leadership & Development

  • Build and manage a team of channel specialists focused on account integration, partner engagement, and execution excellence. 
  • Foster a culture of collaboration, accountability, and continuous improvement across internal and external stakeholders. 

Performance Management

  • Define and track KPIs to evaluate channel performance, including revenue contribution, customer acquisition, and partner satisfaction. 
  • Provide regular updates to executive leadership on channel performance and strategic progress. 
  • Identify and address gaps or risks in Bio-Techne’s channel strategy and execution. 

Qualifications 

Education & Experience

  • 10+ years of experience in channel management, sales, or marketing in the life sciences or related industry. 
  • Proven track record of developing and executing multi-channel strategies, including distributor and eMarketplace partnerships. 

Skills & Expertise

  • Deep understanding of the life sciences buying journey and the role of distributors and eMarketplaces. 
  • Strong negotiation and relationship management skills with the ability to influence across multiple levels. 
  • Expertise in eCommerce, data integration platforms (e.g., TradeCentric)/punchouts, and content optimization strategies. 
  • Analytical mindset with experience in using data to inform strategy and drive decision-making. 

Leadership & Collaboration

  • Exceptional communication and presentation skills with the ability to engage senior stakeholders. 
  • Experience leading cross-functional teams and managing diverse stakeholders. 
  • Ability to work effectively in a global organization, balancing regional needs with global priorities. 

Why Join Bio-Techne:

  • We offer competitive wages along with extensive benefits for employees and their families.

  • We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.

  • We help our employees develop their careers through mentorship, promotional opportunities, training and development

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Company

Bio-Techne

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