Senior Product Marketing Manager

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. 

Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth tech company changing the retirement industry. We’ve raised $500M and are backed by leading investors. Most recently, by funding from BlackRock as well as many other top investors: TPG (The Rise Fund) with SoftBank led our Series D, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.

About the role

This is an opportunity to evolve the customer strategy of a fast-growing company.

Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and we need an experienced product marketer to help us deliver our offering to a massive but fragmented market. Reporting to the Director of Revenue Marketing, this role will help us evolve our segmentation, positioning, and messaging strategy to maximize the value we deliver to our customers.

Product marketing is a new function for our company and as one of the first hires on this team, you will play a pivotal role in helping to define our strategy. You will be obsessed with our customers and endlessly advocate for better ways to reach and serve them. This is a highly cross-functional position that will partner with our Revenue and Product teams on a day-to-day basis to ensure they have the resources they need to communicate our value proposition and differentiation.

Revenue Marketing & Enablement is the backbone of the Revenue team, supporting Sales, Partnerships, Customer Onboarding, and Customer Service teams. The Senior Product Marketing Manager is a seasoned marketer who can do the job with minimal supervision. This high visibility position will put you front-and-center in front of all Revenue teams as well as Product, Engineering, and Legal/Compliance. Whether it is a new competitor or new product launch, you will be juggling multiple projects at the same time, often with incomplete information.

You need to be a self-starter and be able to navigate the unknown. We are an outcomes-driven organization and so it is not about creating 5 pieces of content, but rather is about landing that content with the field. You’re the right fit for this role if you are comfortable with figuring things out as you go, default to action, and adapt to additional responsibilities which may span across revenue marketing, customer marketing, and sales enablement. And, as we go 24,791 mph, you should be comfortable with change. 

What you get to do every day

• Perform extensive and ongoing dissection of our market to identify strategic customer segments and messaging opportunities
• Build a customer insights engine that delivers analysis and key findings to the entire company
• Own the competitive landscape by conducting thorough research on competitors and identify our unique value proposition, objection-handling, and develop resources for field teams
• Through sound reasoning surmise how to best position Human Interest to employers and plan participants, highlighting the benefits and capabilities that differentiate us
• With Product, work on developing and launching new product features and messaging accordingly
• Integrating user-experience and field feedback into product updates and innovation
• Create customer personas, customer case studies, education resources, and product training that enable our Marketing, Revenue, and Customer Success teams to better serve employers and plan participants 
• Relentlessly optimize messaging based on actual res