Head of Regional Marketing, Americas

Be the key in unlocking business opportunities in the convergent world of Open Platform IP Video Management Systems! Join Milestone, a global market leader! 

We are seeking a marketing leader to join us as the Head of Regional Marketing, Americas. As the senior commercial marketing counterpart to the sales leadership in North America and Latin America, this position is responsible for setting the regional marketing priorities and leading optimized execution across the key regional markets, per the Milestone Marketing Strategy and defined global frameworks and delivery model. The role is also responsible for the overall marketing performance of the North America and Latin America regions, managing the regional marketing budget, and achieving the agreed-upon marketing KPIs and metrics. 

Milestone Systems sells through and with channel partners. Therefore, the Head of Regional Marketing must actively understand and manage key partner relationships to ensure the success of marketing initiatives in our indirect sales channels. They oversee growth with the partners and execution of the dedicated channel marketing plans. 

As the leader of a team of regional marketeers, the Head of Regional Marketing must live our People First commitment – promote collaboration, curiosity, team spirit, followship and growth for the team and the individuals. They are key in establishing fruitful relationships with global marketing colleagues and regional sales counterparts. The Head of Regional Marketing is part of the Regional Marketing leadership team and the Milestone Marketing People Management group. 

This hybrid position will work from our Americas Headquarters in beautiful Lake Oswego, Oregon. Relocation assistance is not provided.

When joining Milestone, you can look forward to being part of a company with an impressive growth history and an embracing, second-to-none People-First Culture.

Key roles & responsibilities 

Priorities, planning and targets 

• Defines the regional marketing priorities in alignment with the Marketing Strategic Priorities and Sales targets. 
• Ensures that the regional sales strategies, plans and targets are translated into effective marketing plans and initiatives for North America and LATAM.  
• Oversees accurate planning and tracking of all regional marketing plans and activities as part of the Milestone Marketing planning and communication regime.  
• Sets the overall regional marketing targets for globally agreed-upon KPIs, which the VP of Regional marketing must approve. 

Marketing activation  

• Oversees effective delivery of channel marketing initiatives across all key markets and territories as per agreed business objectives. Fosters collaboration across the marketing team - between regional marketing, channel marketing, and global Partner Marketing. 
• Understands the needs and supports the rollout/anchoring of internal sales enablement initiatives across North America and LATAM. 
• Oversees timely and efficient roll-out of global campaigns per agreed objectives in North America and LATAM. Ensures quality feedback on performance and opportunities for continued optimization across the key markets. 
• Supports the identification and definition of localized digital demand generation initiatives and marketing automation programs, working closely with the Global Demand Generation team to manage and optimize performance.  
• Oversees the execution of events and tradeshows (online and virtual) in key markets, including performance management of events budget and KPIs. Promotes the usage of digital wrappers and programmatic planning and execution. 
• Drives and promotes identification of local references and case studies across North America and LATAM, in collaboration with global colleagues. 
• Oversees co-marketing plans and initiatives per the global Technology Partner Strategy with selected technology partners. 
• Manages the earned and owned media coverage for North America and LATAM in collaboration with global marketing and comms.

Brand awareness and compliance 

• Understands the perception and level of brand awareness in North America and LATAM and is committed to strengthening the position through all marketing efforts.  
• Is a brand ambassador, ensuring consistency and adherence to brand standards across market-specific marketing activities, including messaging, visuals, and partner and end-customer experience. 

Collaboration and stakeholder engagement 

• Works intimately with senior regional sales leadership and other key stakeholders to define priorities and ensure that plans, must-win battles, performance, and business requirements are met.  
• Promotes an