Director of Marketing

Benefits Data Trust (BDT), a nonprofit organization with nearly 20 years of experience improving access to public benefits, seeks an experienced and energetic Director of Marketing to build and lead its new marketing team. BDT’s new Marketing Director will have an opportunity to build a program for an organization committed to ending America’s benefits gap. Roughly $80 billion in healthcare, food assistance, and other benefits goes untapped each year, even as one in 10 Americans lives in poverty. BDT works across the country to help connect people in need with these critical benefits while simultaneously helping to modernize the benefits system.

BDT’s marketing efforts are focused on developing relationships with new philanthropic funders and government, healthcare, and educational customers who can benefit from our experience, expertise, and technology. The Marketing Director, who will be part of an eight-member Communications and Marketing Team, will execute an organization-wide marketing plan and implement the needed routines and systems. The Marketing Director will help create strategic direction; implement technology and processes; plan and execute high-impact, multi-channel campaigns; and then use data to optimize performance. This is a highly visible role that requires collaboration with colleagues across the organization at all levels.

We seek an enthusiastic and creative leader who can create a high-energy culture and drive quality lead generation for an ambitious nonprofit. If this sounds like you, we want to talk. BDT is a remote-fist organization. Employees may work remotely or from BDT’s Philadelphia office.

The Director of Marketing reports to the Senior Director of Communications and Marketing.

Responsibilities:

● Support the Senior Director of Communications and Marketing to run an inbound content marketing program designed to increase sales, boost philanthropic funding, and elevate brand awareness

● Take full advantage of the opportunity to build a new team and a new program by creating a high-energy, can-do marketing culture that encourages creativity and values performance

● Set marketing strategy to achieve monthly, quarterly, and annual goals and adjust to optimize performance

● Plan and execute multiple campaigns each month across channels that include email marketing, social media (paid and organic), conferences, webinars, live events, and more

● Create reliable systems and procedures designed to conduct high-impact marketing, monitor performance metrics, and continuously improve

● Work with technical professionals internally and externally to implement and optimize CRM and marketing automation technology

● Collaborate with sales teams in four verticals— philanthropy, government, healthcare, and education—to develop true partnerships, working together to generate high-quality leads and nurture those leads into sales

● Work with departments across BDT to take full advantage of the organization’s research and data capabilities, using those strengths to bolster marketing efforts

Qualifications:

● Seven+ years of professional marketing experience

● Three+ years leading a marketing team

● A demonstrable record of increasing lead generation, sales, and retention

● Substantial experience with inbound content marketing

● The ability to develop a strategic vision, create a plan, and execute it

● A data-driven approach to optimization across platforms

● Experience with lead scoring and lead management across marketing and sales teams

● Direct experience with Salesforce and marketing automation systems (e.g., HubSpot, Pardot, and Marketo)

● Preferred experience in the nonprofit sector, marketing to government agencies, healthcare, or higher education organizations. Philanthropic fundraising is a plus.

● Working knowledge of emerging marketing technologies that increase engagement, as well as digital advertising and paid social platforms such as Google and LinkedIn

● Experience managing outside vendors, controlling costs, and maximizing efficiency

● Strong interest in continuing personal and professional development

The salary range starts at $115,000 and is commensurate with relevant experience.

About BDT:

Benefits Data Trust (BDT) improves health and financial security by harnessing the power of data, technology, and policy to provide dignified and equitable access to assistance. Together with a national network of government agencies and partners, we efficiently connect people today to programs that pay for food, healthcare, and more while helping to modernize benefits access for tomorrow. A nonprofit since 2005, BDT has secured more than $10 billion in benefits for households across the c