Senior Director-Lorissa's Kitchen

Company Description

Running with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we're a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency. Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

Job Description

The Senior Director of LK acts as a general manager of the brand. They will lead the marketing and strategic growth with execution plans for Link Foods.  This is a critical, high-visibility role tasked with leading and inspiring direct, cross-functional and agency teams to build a new brand in the ‘better for you’ snack space. This role will interact with our owners as liaison to the business on executing the Vision and Strategy.

This Senior leader will have P&L accountability and be ultimately responsible for leading a team of individuals to deliver on accelerated growth with Customers/Consumers directly and through cross functional partners. Responsibilities include all Marketing KPIs, P&L ownership, natural channel sales, oversee additional channel sales, product development, brand development, volume and profit objectives for our LK brand.

The responsibilities of this position shall consist of, but not be limited to, the following:

• Understand and adhere to the core Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character and hold the Marketing team accountable to the same
• Identify and lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new product and expansion efforts to drive revenue, margin and profit growth
• Develop strong relationships with other cross-functional leaders in the organization, including the senior leadership team to build the LK brand.
• Develop strong relationships with our sales team and customers to launch LK brand- lead natural sales distribution with broker and sales team
• Lead partnership with retail sales and ecommerce team to develop best-in-class launch and retail expansion on portfolio
• Develop and manage brand strategy, including brand positioning / architecture, brand voice, and brand personality for each brand in the portfolio
• Develop and guide all strategic initiatives for the LK brand in service of the company’s overall objectives, goals and strategies
• Oversee brand P&L, product/promotional forecast and marketing spend forecast; allocate, manage and track brand budgets
• Lead development of best-in-in class, actionable integrated marketing plans informed by consumer insights and backed by data
• Oversee all creative marketing and advertising activities for the brand, including traditional media, digital media, social media, email, and public relations. Manage marketing and agency partners from brand development to creation of communications. Manage relationships with external vendors and business partners.
• Guide assessment and prioritization of business initiatives in an environment of rapid change.  Be able to react quickly to market opportunities and competitive threats, sometimes with limited information
• Direct team to deliver consumer, category, competition, and channel/customer analysis as part of on-going brand management
• Provide continuous coaching, mentoring and performance feedback to develop and grow the team and help them reach to their true potential
• Represent and communicate emerging brand portfolio business updates to leadership on a regular basis, highlighting opportunities and trends for business improvement and growth
• Own portfolio A&P budget process
• Per