Senior Director of UX Design – Growth Platform Experiences

We're looking for an experienced and visionary design leader to shape the future of HubSpot’s Growth Platform experiences. This role is a critical UX leadership position responsible for driving the strategy and execution of how customers onboard, engage with and grow with HubSpot. You’ll lead and scale a team of designers and researchers focused on building powerful, flexible platform experiences that support product-led growth (PLG) at scale.

Why this role matters

HubSpot’s Growth UX team plays a unique role in shaping how customers first experience and ultimately scale with our product. The platform is how we express foundational product journeys—from setup and onboarding to key systems like notifications, upgrades, and the workspace experience. We’re looking for a leader who understands how to design for both elegance and utility, and who believes that scalable platform solutions and product growth are not at odds but deeply interconnected.

This is a rare opportunity to lead design in a highly visible part of HubSpot’s UX organization and help define how PLG is expressed through the product across the customer lifecycle.

You’ll be responsible for:

• Setting the design strategy for HubSpot’s platform experiences including onboarding and account configuration, notifications and ongoing engagement, trials, and upgrades.
• Leading UX for key product-led growth (PLG) systems including activation journeys, conversion points, product education, and pricing experiences.
• Building a cohesive platform design narrative that connects core product foundations with the onboarding and upgrade experience.
• Collaborating closely with UX, PM, and Engineering leaders across Platform, Growth, and Core Hubs to scale a unified customer experience.
• Coaching and developing a strong team of ICs and managers while fostering a high-performance, craft-focused design culture.
• Advocating for quality and consistency across the experience by leveraging and evolving Trellis, our design system, and Skymap, our product architecture framework.
  
  

What we’re looking for:

• A UX leader with a strong point of view on quality and the ability to inspire teams to achieve it.
• Experience building and scaling platform and PLG design systems in complex, multi-surface environments.
• A design-first mindset grounded in deep collaboration with engineers and product managers.
• The ability to build, coach, and retain high-performing teams and foster growth in both ICs and managers.
• Strong judgment in how to balance near-term impact with long-term product health.
• A record of delivering elegant, system-oriented design work that drives both customer success and business outcomes.
• A strong storyteller who can influence at the executive level and build alignment across teams.
  
  

Why design leaders join HubSpot:

• You’ll be joining a company that values UX deeply—with a design org of over 250 designers, researchers, and content strategists.
• You’ll shape customer experiences that directly influence product adoption, retention, and expansion.
• You’ll work on high-visibility challenges that are central to HubSpot’s long-term growth.
• You’ll be part of a leadership team that shares a belief in the power of systems thinking, high craft, and customer empathy.
  
  

Join us and help design a product experience that empowers millions of users to grow better.

Cash compensation range:  280,000 - 448,000 USD  USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

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