Marketing Communications Specialist

Marketing Communications Specialist – Kentwood, MI (Hybrid)

Intertek, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Marketing Communications Specialist to join our Transportation Technologies team in Kentwood, MI (Hybrid). This is a fantastic opportunity to grow a versatile career in marketing and communications.

Intertek's Transportation Technologies team  offers Total Quality Assurance expertise, delivered consistently with precision, pace and passion, enables our customers to power ahead safely. Our automotive, battery and energy storage, and related transportation industry testing and certification expertise is recognized by leading manufacturers worldwide for evaluating how their products and services meet and exceed quality, safety, sustainability and performance standards. Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world. We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide. Our Purpose: Bringing quality, safety, and sustainability to life.

What are we looking for?

The Marketing Communications Specialist is responsible for for leading the development and execution of integrated marketing plans and strategies that directly contribute to delivering Intertek’s sales and profitability targets for Intertek certification programs and services. The Marketing Communications Specialist provides functional leadership across a wide range of marketing and communication activities to help meet business objectives, add value to our customers, and align with Intertek’s overall business strategies. This position will travel at least 15% of the time. 

Shift/Schedule: Monday - Friday 8-5 (Hybrid schedule available after 90 day training period)

Salary & Benefits Information

In addition to competitive compensation packages, when working with Intertek you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more. 

What you’ll do:

• Develop go-to-market plans and processes for new certification programs/services.
• Manage brand integrity and content for all communication assets, including web, literature, imagery, video, certification marks, and social outreach.
• Write, design, and edit certification literature, such as whitepapers, press releases, editorials and social media efforts. 
• Design, write, and support mark usage guidelines, sales guides, process guides, brand certificates, client communications, eblasts, and go-to-market timelines.
• Build and maintain certification programs and services with a focus on user experience, client promotion, and regulatory requirements.
• Plan and organize trade shows and events.
• Coordinates marketing programs and campaigns to attract potential customers and maximize volume from current customers.
• Works in partnership with the Sales & Marketing team on the creation of effective brand marketing initiatives to increase awareness and recognition of the Intertek brand.
• Works with sales on the development and implementation of templates for customer-facing activities.
• Develops and curates engaging content (text, images, videos) for various platforms
• Work with other teams (marketing, sales, customer service) to ensure cohesive messaging and integrated campaigns
• Responsible for tracking, reporting, and analyzing media coverage and industry news

• Perform other duties as required.

   

This position outline is a general guideline and does not represent all encompassing details. The position assumes that the incumbent has both the mental and physical requirements to carry out the above defined duties. 

Minimum Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of marketing experience.
• Demonstration of excellent writing skills, including internal and external content creation and editing, as well as customer communications.
• Strong Project Management and Time management skills
• Ability to work in fast-paced, multi-tasking environment with shifting priorities and demanding deadlines
• Model Intertek’s 10X Energies at all times within the work place, practicing business the right way
• Be aware of, and adhere to, safety practices and policies to ensure your own safety, as well as the safety of others who may be affected by your actions at work
• Ability to work in fast-paced, multi-t