Get your career started at eHealth

eHealthInsurance has many exciting career opportunities in a number of locations, across various functions. Come join us today!

eHealth is a direct-to-consumer business that connects people with quality, affordable health insurance through a proprietary marketplace offering Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business, and ancillary plans from 200 health insurance carriers nationwide. As part of eHealth’s transformation, we are seeking a Sr. Analytics & Insights Analyst that will be responsible for providing analytical support to the Marketing organization that enables decisions which drive profitable business growth, increase customer acquisition and engagement, while driving down customer acquisition cost (CAC). Reporting to the Senior Manager of Analytics & Insights, this role will lead and deliver analytic solutions to assist in tactical marketing executions, cultivate insights and assess business performance across brand and product line marketing in SEM, affiliate media, TV, direct mail, email, SEO, programmatic display, partnership media and more. This role can be based anywhere in the U.S. 

Key Responsibilities: 

• Provide analytical support for Marketing Audience and Channel teams to address key business problems.
• Proactively engage with business stakeholders to gather requirements and translate the requirements into business and technical requirements.
• Lead deep dive analyses on marketing campaigns, channels, and audiences to uncover insights and recommendations to help make informed business decisions.
• Maintain and develop the data pipelines, dashboards, and other reporting solutions that support marketing campaign performance reporting and analytics capabilities.
• Drive the development, execution and QA of campaign and audience lists delivery feeds to vendors and marketing technology platforms (CDP, ESP, etc.) to enable tactical campaign executions.

• Partner with data engineering on the development and expansion of the Customer Center Database to centralize all prospect and customer records including customer interactions and touchpoints to enhance behavioral and marketing modeling capabilities.

• Build and implement Marketing’s repository and framework for promotional messaging in partnership with the Product team.
• Communicate analytic insights to senior management and business stakeholders, and present complex information simply, easily, and clearly.

Ideal Experience: 

• Undergraduate degree in a quantitative field such as Mathematics, Statistics, Economics, or related degree.
• 5+ years’ experience in marketing analytics, and business intelligence.
• Advanced skills with BI tools (preferably Tableau) and how to prepare data and associated visualizations to maximize impact.
• 3+ years of SQL experience with ability to manipulate data quickly and efficiently.
• Strong analytical, strategic thinking and problem-solving skills with the ability to work with diverse groups of internal clients.
• Knowledge of statistical techniques and concepts (regression, statistical tests and proper usage, sampling, etc.).
• Solid programming skills with knowledge of Python.
• Familiarity with Databricks, git and version control are preferred.
• Experience with Marketing Mix Modeling, Multi-Touch Attribution, Experimentation and Customer Segmentation is a plus.
• Excellent interpersonal, collaboration and presentation skills.
• Strong communication skills and proven history of translating concepts and knowledge between technical and non-technical teams.

Who you are:

• Analytic Storyteller: You are an expert in collecting, manipulating, and transforming data to actionable insights that drive fact-based decisions and solutions. 
• Clear Communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights. 
• Customer Obsessed. You have strong audience empathy, with a passion for delivering compelling value that drives behavior change.
• Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
• Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities. 
• Creative. You challenge the status quo and think outside the box to deliver innovative solutions with unique value.
• Doer. You roll up your sleeves, dig in and chart the course to advance solutions. 
• Relationship Builder. You listen, partner and influence across decision makers with a high degree of profe